Growth Marketing Manager
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Job Description
Growth Marketing Manager responsible for studio-level demand generation at The Athletic Clubs. Focusing on paid media, funnel optimization, and lifecycle execution for consistent growth.
Responsibilities:
- Own studio-level demand generation across paid media — accountable for CAC, lead volume, and funnel performance by market.
- Allocate budgets; test creative and offers to continuously optimize performance.
- Manage and hold agency partners accountable for pacing, performance, and optimization quality.
- Make scale, throttle, and budget reallocation decisions based on performance signals.
- Differentiate strategy and spend by market tier, lifecycle stage, and performance signals.
- Own end-to-end funnel performance from lead to membership, improving conversion through landing page optimization, lifecycle marketing, and speed-to-lead execution.
- Identify friction points, partnering cross-functionally to improve attribution, lead quality, and overall conversion efficiency.
- Own performance reporting and attribution accuracy — surfacing insights early, translating data into action, and maintaining zero blind spots in performance visibility.
- Lead demand strategy and execution for new studio openings, including pre-sale modeling, pacing, and performance tracking.
- Partner with Leadership to deploy and refine launch playbooks based on market readiness and sales velocity.
Requirements:
- 3-5 years of experience in growth or performance marketing in multi-market consumer services *(boutique fitness or hospitality a plus)*
- An expert in:
- Paid social (Meta, TikTok, Google)
- CRM and marketing automation (email/SMS)
- Landing pages, attribution, and conversion optimization
- A strong analytical thinker - you live in data and dashboards.
- Able to manage multiple markets simultaneously.
- Biased toward action, testing, and continuous improvement.
- Energized by accountability, autonomy, and high standards.
Benefits:
- Generous medical, dental & vision coverage
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