Growth Marketing Manager
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Job Description
Growth Marketer driving user acquisition and engagement in health tech startup. Collaborating across teams to optimize multi-channel marketing strategies.
Responsibilities:
- Plan and execute growth optimization projects across multiple channels (paid, organic, partnerships, and product-led growth)
- Support acquisition efforts including paid media, SEO, content distribution, and landing page optimization
- Build and optimize automated lifecycle marketing campaigns (email, SMS, in-app) to drive activation and retention
- Collaborate with product and engineering to test onboarding flows, conversion points, and user journeys
- Use GTM tools to enrich data and support sales engagement
- Analyze performance using dashboards and experiments (A/B tests, cohort analysis, funnel analysis)
- Translate data and insights into clear recommendations and next steps
- Contribute to overall growth strategy while owning execution of specific initiatives
- Regular reporting on growth and funnel performance
Requirements:
- Experience in SaaS and healthcare strongly preferred
- Heavy bias toward action. Ability to work independently. Unafraid to ask questions when blockers are encountered.
- Experience with HubSpot or similar CRM platforms required
- Experience with marketing automation tools required (HubSpot, Customer.io , Marketo, etc.)
- 3–5 years of experience in growth marketing, digital marketing, or related roles
- Experience working across multiple marketing domains, such as: Paid acquisition (Google, Meta, LinkedIn, etc.), content/seo, email/lifecycle marketing, conversion rate optimization, partnerships or referrals
- Strong understanding of growth marketing principles: experimentation, rapid iteration, metrics-driven decision-making
- Clear communicator who can collaborate cross-functionally with Product, Implementation, Sales, and Design teams.
Benefits:
- Competitive compensation and benefits package
- A dynamic, diverse, and collaborative work environment
- Opportunities for continuous learning and professional growth
- Flexibility in work location
- A supportive, non-competitive work environment where the team truly cares about one another
- Fast-paced startup culture full of growth minded colleagues.
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