Growth Marketing Manager
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Job Description
Growth Marketing Manager optimizing Thatch’s marketing strategy and campaigns. Driving demand and revenue growth through B2B marketing for a healthcare innovation firm.
Responsibilities:
- Own the execution of comprehensive growth marketing strategies and campaigns to drive leads, pipeline, and revenue while building and managing reporting frameworks to track performance across the funnel.
- Monitor key metrics like CAC payback, lead-to-close conversion, and channel-level efficiency, delivering data-driven insights to refine audience targeting, creative strategy, and channel mix.
- Collaborate closely with Sales, Product, and RevOps teams to improve overall performance while running structured experiments to validate hypotheses and uncover growth opportunities.
- Evaluate and implement marketing tools and technologies to streamline workflows, improve attribution, and enhance reporting capabilities that scale what works across all channels.
- Stay on top of industry trends and competitive insights to identify white space opportunities, inform campaign planning and messaging strategy, and drive a culture of continuous learning and optimization.
Requirements:
- 5+ years of experience in B2B growth marketing or similar role, preferably in SaaS.
- Strong analytical skills and experience with data-driven decision making.
- Excellent communication and presentation skills, with the ability to effectively articulate performance updates and recommendations to cross-functional partners.
- Proficiency in marketing automation platforms (e.g., ActiveCampaign) and CRM systems (e.g., Salesforce).
Benefits:
- Health insurance
- Paid time off
- Flexible work arrangements
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