Growth Marketing
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Job Description
Growth Marketing role at Roboflow, building AI-driven marketing systems and optimizing websites for conversion. Collaborating across teams to accelerate growth and impact.
Responsibilities:
- Build AI Automations: Design and deploy AI-driven workflows to automate lead qualification, content distribution, and personalized outreach. You should be the person asking, "How can we use LLMs to do this 10x faster?"
- Own the Website: Treat our website as a product. You’ll own the performance, experiments, and conversion paths, ensuring roboflow.com is a high-converting machine.
- GTM Engineering: Build the connective tissue between our tools. Whether it's connecting APIs, setting up webhooks, or building custom scrapers, you bridge the gap between marketing ideas and technical execution.
- Lifecycle Marketing: Design the end-to-end user journey. You’ll use email flows, in-app triggers, and retention loops to turn a first-time user into a power user and advocate.
- Analytics & Integration: You’ll ensure we have a clear view of our funnel from first touch to closed-won and find opportunities across all channels to increase leads, pipeline, and revenue. You have a track record of stitching together a Marketing stack and managing data pipelines.
- Be a Generalist: On any given day, you might be building automations with Sales, working on a viral website for a product launch, or spinning up a new programmatic SEO strategy. You thrive on variety and aren’t afraid to dive into the unknown.
- Ownership Mindset: end-to-end ownership of the infrastructure and the outcomes it produces
Requirements:
- A Technical Generalist: You are technical enough to ship your ideas and can navigate a modern tech stack. You don’t wait for an engineer to build a tool for you; you build it yourself.
- Automation Obsessed: You are an expert in the modern automation stack (Zapier, Clay, OpenAI API) and love finding ways to remove manual friction.
- Data-Driven: You don't just "feel" like a campaign worked; you prove it. You have deep experience with analytics tools (PostHog, Segment, Hex, etc.).
- Growth Mindset: You understand that growth is a game of experiments. You ship quickly, measure, and iterate or kill projects based on how they perform.
- Product-Minded: You understand developers and the B2B world. You know that marketing to this audience means being helpful, technical, and providing immediate value.
Benefits:
- $3500/yr Travel Stipend to travel anywhere anytime to work alongside other Roboflowers.
- $350/mo productivity stipend to spend on things that make your work environment more productive, like high speed internet at home or a co-working space.
- Cover up to 100% of your health insurance costs for you and your partner or family.
- Equity in the company so we are all invested in the future of computer vision.
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