Growth & Performance Lead – Paid Media, Analítica, IA
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Job Description
Liderar captación digital, medición y automatización IA para AIT Tech Venture, empresa española de software, ERP y e-commerce. Construir el área desde cero y convertirla después en servicio para más de 1.000 clientes.
Responsibilities:
- Construir desde cero la máquina de crecimiento de AIT, inicialmente para AIT y posteriormente como servicio para clientes
- Diseñar, montar y optimizar campañas de captación en Google Ads y Meta Ads
- Supervisar la agencia externa que gestiona actualmente las redes sociales
- Diseñar embudos completos de anuncio, landing, formulario, seguimiento y cierre en HubSpot
- Implementar medición de extremo a extremo con GA4, Google Tag Manager, consent mode, conversiones mejoradas, API de conversiones de Meta y conversiones offline desde el CRM
- Elaborar informes mensuales centrados en coste por oportunidad, coste de adquisición y retorno
- Mejorar la visibilidad de AIT en Google, ChatGPT, Gemini y Perplexity mediante contenido, datos estructurados y presencia en fuentes citadas por modelos
- Definir métodos para medir la visibilidad en buscadores y motores generativos
- Detectar y especificar automatizaciones de marketing y preventa con agentes de IA, y medir las horas ahorradas
- Colaborar con el equipo técnico para construir integraciones, agentes de IA, landings y conexiones con ERP
- Convertir lo aprendido en un servicio empaquetado con alcance, precios, plantillas e informes para las primeras cuentas de clientes
- Alcanzar medición validada y campañas activas en 90 días
- Establecer un flujo estable de oportunidades cualificadas entrantes en seis meses
- Lograr que una parte relevante del pipeline tenga origen digital y que el servicio funcione en primeras cuentas en 12 meses
Requirements:
- Experiencia real gestionando presupuesto propio o de clientes en Google Ads y Meta Ads, con resultados explicables mediante cifras
- Dominio técnico de GA4 y Google Tag Manager, incluido server-side
- Conocimiento de consent mode, conversiones mejoradas y API de conversiones
- Experiencia trabajando con un CRM como parte integral del embudo; AIT utiliza HubSpot
- Criterio para ventas B2B de ciclo largo y ticket alto
- Mentalidad orientada a construir sistemas
- Se valoran experiencia en posicionamiento en motores generativos (GEO/AEO) y capacidad para medirlo
- Se valora automatización con herramientas de flujos y uso serio de IA con ahorros medidos
- Se valora experiencia prestando servicios a clientes
- Se valora conocimiento de industria, retail o e-commerce con ERP
- Capacidad para presentar un caso concreto con métricas antes y después
Benefits:
- Presupuesto de medios propio desde el primer mes
- Un equipo técnico de 40 personas para construir integraciones, agentes de IA, landings y conexiones con ERP
- Acceso a una cartera de más de 1.000 clientes para ofrecer el servicio
- Acceso directo al CEO y autonomía real
- Contrato indefinido
- Salario acorde a experiencia demostrable
- Variable ligado a resultados
- Formación y herramientas cubiertas
- Posibilidad de acabar dirigiendo un área con equipo propio
- Prueba práctica del proceso de selección remunerada
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