Director, Customer & Partner Marketing
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Job Description
Director leading customer expansion, retention, and partner pipeline marketing for SOCi’s AI-powered local search platform. Managing campaigns, AI automation, budget, and a three-person team.
Responsibilities:
- Develop and execute customer marketing strategies that generate expansion pipeline, accelerate cross-sell and upsell opportunities, and support customer retention
- Partner with Account Management and Customer Success to align marketing programs with revenue targets, renewal priorities, and strategic account opportunities
- Prioritize programs and allocate marketing resources against expansion and partner pipeline targets
- Build targeted, account-based campaigns engaging customer buying groups and creating demand for additional SOCi solutions
- Lead customer lifecycle marketing, including targeted campaigns, nurture programs, webinars, events, and customer communications
- Use customer segmentation, account intelligence, and behavioral signals to deliver personalized marketing experiences
- Turn product launches and new-module releases into cross-sell and upsell campaigns and support customer advocacy programs
- Develop and execute co-marketing strategies with technology, integration, strategic, agency, and reseller partners
- Build integrated campaigns, joint events, webinars, and content with Partnerships, Sales, and Product Marketing
- Establish scalable partner marketing programs, processes, measurement frameworks, and channel enablement programs
- Champion AI and automation to improve campaign execution, personalization, targeting, and efficiency
- Automate workflows, accelerate campaign development, and scale high-performing programs
- Establish KPIs and reporting for expansion pipeline, partner contribution, customer engagement, retention marketing, and revenue impact
- Analyze performance data, optimize campaigns, prioritize investments, and communicate insights to leadership
- Lead and develop a team of two Demand Generation Managers and a Marketing Coordinator
- Serve as a strategic partner to Account Management, Customer Success, Partnerships, Sales, and Product Marketing
- Own the customer and partner marketing budget and prioritize competing requests
Requirements:
- 8+ years of B2B SaaS marketing experience, with a strong background in customer growth, demand generation, or account-based marketing
- 5+ years in customer, expansion, or channel/partner marketing, including experience working with agency, technology, or reseller partners
- 3+ years of people management experience, with demonstrated success developing high-performing teams
- Proven track record of developing marketing programs that generate measurable pipeline and revenue, particularly through customer cross-sell and upsell initiatives
- Experience executing integrated, account-based, and retention-focused marketing programs targeting complex B2B buying groups
- Strong proficiency in marketing automation, CRM platforms (e.g., Marketo, Salesforce), and data-driven performance optimization, with hands-on experience building AI-enabled marketing workflows
- Strong analytical, communication, and cross-functional leadership skills, with the ability to translate strategy into measurable results
- Proven ability to align with Sales and Customer Success leadership and prioritize limited resources against competing demands
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience
- Preferred: experience marketing to multi-location, franchise, or local-business customers, or within a martech/agency ecosystem
Benefits:
- Health insurance plans, dental, and vision
- Wellness incentives
- 401(k) plan with employer match
- Flexible paid time off
- Quarterly wellness days
- Paid holidays
- Unique employee engagement programs
- Empowering Career Growth and Success
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