Senior Marketing Manager – Public Sector
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Job Description
Senior marketing manager driving public-sector demand generation for Samsara’s Connected Operations Cloud. Executing integrated campaigns to build qualified pipeline for government sales teams.
Responsibilities:
- Collaborate with marketing, sales, finance, business operations, product, and account development teams to execute go-to-market initiatives
- Lead joint initiatives, facilitate cross-department communication, and drive alignment on marketing strategies
- Forecast and measure the impact of demand generation activities on sales pipeline and revenue
- Evaluate program performance and ROI and adjust tactics and strategy accordingly
- Build and execute campaign activations across webinars, email, content marketing, direct mail, and other channels
- Turn new activities into evergreen programs
- Execute email campaigns, engagement and nurturing, advertising, webinars, sales enablement, direct mail, trade shows, and social media
- Champion and embed Samsara’s cultural principles as the company scales globally and across new offices
Requirements:
- 5+ years of demand generation, growth marketing, or other relevant marketing experience
- Analytical skills with experience using data to drive business impact
- Strong track record of planning, building, and managing large-scale campaigns
- Excellent stakeholder management skills
- Ability to communicate succinctly cross-functionally and with executives
- Experience working in or with the Public Sector, especially federal or state governments
- BS/BA degree or equivalent experience required
- Curiosity about AI and regular use of AI for drafting, synthesizing, or automating
- Expertise in B2B tech marketing
- Analytical and creative hands-on marketing experience
- Strong writing skills and experience creating content for emails, blogs, webinars, or web pages
- Experience with ON24 and Marketo
Benefits:
- Initial RSU grant with no vesting cliff
- Ongoing equity refresh opportunities tied to performance
- Performance-based bonus/variable pay
- Equity for eligible roles
- Flexible, employee-led remote model
- Professional development stipend
- Comprehensive health plans
- Parental leave plans
- Above-market total compensation opportunities
- Flexible working model with remote work support
- Equal opportunity and reasonable workplace accommodations
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