Senior Partner Marketing Manager
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Job Description
Senior Partner Marketing Manager developing partner campaigns and co-sell programs for Safeguard Global, which helps companies hire, manage, and pay employees globally. Driving qualified referrals and partner-sourced pipeline across North America and EMEA.
Responsibilities:
- Develop and run partner marketing strategies aligned to regional partnership priorities and revenue goals
- Build quarterly and annual partner marketing plans
- Identify opportunities to generate qualified referrals and partner-sourced pipeline
- Shape marketing approaches for referral, integration, private equity, recruitment, HR consultant and global mobility partners
- Manage partner marketing budgets and align regional Partnerships budgets
- Prioritize initiatives based on strategic importance, revenue potential and resources
- Design and run joint campaigns using partner audiences, customer relationships and channels
- Lead co-marketing initiatives including webinars, thought leadership, digital campaigns, account-based marketing and targeted customer communications
- Support joint go-to-market and co-sell motions with Demand Generation, Product Marketing and Sales
- Drive co-sell motions with HRIS and payroll integration partners
- Grow Safeguard Global's reach within private equity portfolios
- Support recruitment, HR consultant, global mobility and other HR-sector partner programs
- Create partner value propositions, recruitment campaigns, introduction materials, solution one-pagers and co-branded content
- Attract and activate new partners through targeted campaigns, events and community building
- Build scalable programs for partner launches and partner-driven demand
- Plan partner events, sponsorships, executive roundtables and webinars
- Act as trusted marketing lead for partner stakeholders
- Set and track KPIs for referrals, partner-sourced pipeline and campaign effectiveness
- Ensure accurate tracking, attribution and reporting with Marketing Operations and Revenue Operations
- Analyze performance, optimize campaigns, prioritize investment and scale successful initiatives
- Share results and recommendations with Marketing and Partnerships leadership
Requirements:
- 7–10 years of B2B marketing experience, ideally including at least 5 years in partner or channel marketing
- Track record of developing and running partner marketing strategies that generate measurable pipeline
- Experience with joint go-to-market campaigns, co-sell motions, partner-led demand generation and co-marketing programs
- Experience across referral, integration and technology partners
- Experience running co-sell motions with integration or technology partners, ideally in HRIS or payroll
- Ability to set strategy independently while remaining hands-on with campaign execution
- Strong partner stakeholder management skills
- Experience developing and executing integrated partner marketing campaigns, including events and webinars
- Experience using Salesforce to track marketing activity, attribution and pipeline contribution
- Strong communication, project management, analytical and cross-functional collaboration skills
- Ability to work across North American and European teams, with occasional travel
- Experience in HR technology, HCM, global payroll, EOR or related B2B industry is nice to have
- Experience building marketing programs for private equity firms and portfolio companies is nice to have
- Experience marketing to or with recruitment firms, HR consultants or global mobility providers is nice to have
- Familiarity with Crossbeam or similar partner ecosystem platforms is nice to have
- Experience building or scaling partner marketing programs across multiple regions is nice to have
Benefits:
- Remote first, with flexibility for where and how you work
- Paid bonding leave
- 2 charitable days
- Reward & Recognition Program
- Annual corporate bonus or sales incentive plan
- Flexible coworking space options based on location
- Access to 2 learning platforms for continuous growth
- International collaboration and networking opportunities
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