Senior Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Senior Marketing Manager leading B2B marketing, demand generation, and customer advocacy for Cardinal Health’s WaveMark healthcare inventory automation platform. Remote within the United States.
Responsibilities:
- Translate WaveMark business and commercial priorities into actionable marketing plans with clear objectives, audiences, tactics, milestones, and measures of success.
- Lead integrated marketing initiatives across campaigns, events, customer programs, digital channels, content, and sales enablement.
- Develop and execute integrated demand-generation and account-based marketing strategies for priority accounts.
- Manage WaveMark’s value proposition and messaging across the customer journey.
- Own and expand the customer advocacy strategy, including customer stories, case studies, testimonials, speaking opportunities, and peer-to-peer programs.
- Partner with the commercial organization to address customer needs and support revenue-growth priorities.
- Report marketing impact across engagement, leads, advocacy, pipeline, and revenue influence.
- Use campaign performance, customer feedback, and commercial insights to improve strategy and execution.
- Manage the marketing budget, including planning, investment prioritization, spend tracking, forecasting, and ROI measurement.
- Manage, coach, and develop 2 direct reports.
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field or equivalent work experience, preferred.
- 8+ years experience in B2B marketing, preferably within healthcare, medical technology, healthcare technology, or another complex solution-based environment.
- SaaS experience preferred.
- Demonstrated experience developing and executing integrated marketing campaigns and demand-generation programs preferred.
- Experience with account-based marketing, customer marketing, customer advocacy, or related commercial marketing programs preferred.
- Experience working with marketing agencies and external partners preferred.
- Familiarity with ABM platforms, CRM systems, marketing automation, and digital marketing analytics preferred.
- Strong ability to translate business strategy into actionable marketing plans preferred.
- Demonstrated success partnering with Sales and other cross-functional stakeholders preferred.
- Strong written and verbal communication skills with the ability to turn complex concepts into clear, compelling customer-facing messaging preferred.
- Strong project management skills and ability to lead multiple initiatives simultaneously preferred.
- Ability to travel up to 10%.
Benefits:
- Bonus eligible
- Medical, dental and vision coverage
- Paid time off plan
- Health savings account (HSA)
- 401k savings plan
- Access to wages before pay day with myFlexPay
- Flexible spending accounts (FSAs)
- Short- and long-term disability coverage
- Work-Life resources
- Paid parental leave
- Healthy lifestyle programs
Similar Jobs
Lead, Onboarding Marketing
CRM marketing pod lead orchestrating personalized member journeys through Adobe Experience Platform. Driving agile delivery, stakeholder alignment, and operational excellence for Humana’s healthcare services.
Marketing Specialist – High School Exchange
Marketing Specialist executing email, social, event, and partner marketing for CIEE’s U.S. high-school exchange programs. Supporting host-family recruitment and school partnerships.
Marketing Manager
Marketing Manager für More Nutrition, Anbieter gesunder Sporternährungsprodukte. Entwicklung Schweizer Markenstrategie und Omnichannel-Kampagnen zur Skalierung der Marktpräsenz.
Digital Marketing Advisor – Virtual Volunteer
Conseiller marketing numérique virtuel formant entrepreneurs et étudiants congolais au SEO, aux réseaux sociaux et au commerce électronique. Cuso International soutient le développement inclusif et l’égalité des genres.
Salesforce Marketing Cloud Specialist
Salesforce Marketing Cloud specialist managing automation, data and campaigns for Mojo Mortgages. Improving customer journeys through Salesforce, CRM integration and AI-enabled marketing.
Marketing Representative
Hilton Grand Vacations marketing representative promoting vacation ownership and booking qualified sales presentations. Providing pre-arrival concierge service and selling vacation packages to New York-area guests.
Senior Marketing Manager – Public Sector
Senior marketing manager driving public-sector demand generation for Samsara’s Connected Operations Cloud. Executing integrated campaigns to build qualified pipeline for government sales teams.
Working Student – Marketing, Krombacher International
Teilzeit-Werkstudent:in für internationales Marketing bei Krombacher, einem deutschen Getränkeanbieter. Unterstützung bei Markenprojekten, Websites, Social Media und internationalen Märkten.
Regional Marketing Representative
Regional marketing representative growing Tokio Marine HCC’s specialty insurance business through broker and agent relationships. Driving new business, renewals, sales calls, and territory marketing strategies.
Acquisition Marketing Manager
Acquisition Marketing Manager managing Meta campaigns and client accounts for a performance marketing agency serving Registered Investment Advisors. Driving qualified appointments through tracking, optimization, and direct-response strategy.
Acquisition Marketing Strategist
Acquisition Marketing Strategist managing Meta lead-generation campaigns for Clients Blackbox, a performance marketing agency serving financial advisors. Owning client strategy, performance, and retention.
High-Ticket Marketing Lead
High-Ticket Marketing Lead owning Meta advertising, direct-response copy, and funnel performance for financial advisors. Driving qualified appointments and client retention at a performance marketing agency.
Lead Media Buyer
Lead Media Buyer owning Meta advertising, copy, creative testing, and funnels for financial advisors. Driving qualified appointments at Clients Blackbox, a performance marketing agency.
Director, Customer & Partner Marketing
Director leading customer expansion, retention, and partner pipeline marketing for SOCi’s AI-powered local search platform. Managing campaigns, AI automation, budget, and a three-person team.
Director of Franchise Development – Marketing
Franchise marketing director driving qualified pipeline for Homefront Brands’ six property-services franchises. Leading organic, broker, paid-media, and lifecycle campaigns through signed agreements.
Marketing Manager
Marketing Manager growing Growlr’s North American brand through event activations, sponsorships, and influencer partnerships. Developing creative marketing strategies with the global team.
Senior Partner Marketing Manager
Senior Partner Marketing Manager developing partner campaigns and co-sell programs for Safeguard Global, which helps companies hire, manage, and pay employees globally. Driving qualified referrals and partner-sourced pipeline across North America and EMEA.
Marketing & Campaign Lead
Performance-Marketing-Leitung für verkaufsorientierte Kampagnen der Schweizer Fernbildungsakademie. Steuerung von Google- und Meta-Partnern, Landingpages, Tracking, Umsatz und Reporting.
Senior Integrated Marketing Manager
Senior Integrated Marketing Manager owning Babylist Wishlist go-to-market strategy. Driving user-centered campaigns and measurable adoption growth across product and marketing channels.
CG Marketing Manager – Info Selling, Cold Funnels, Webinars
Marketing Manager crafting data-driven copy, hooks, scripts, and briefs for paid ads. Supporting an Australian agency’s webinar, VSL, and high-ticket offer funnels.