Director of Franchise Development – Marketing
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Job Description
Franchise marketing director driving qualified pipeline for Homefront Brands’ six property-services franchises. Leading organic, broker, paid-media, and lifecycle campaigns through signed agreements.
Responsibilities:
- Lead organic franchise lead generation across paid social, paid search, franchise portals, websites, and landing pages
- Grow the broker channel through consultant newsletters, portal profiles, sales tools, webinars, and events
- Nurture the pipeline with email, SMS, and retargeting
- Improve lead quality with the franchise development team
- Align campaign and consultant outreach spend with available territories and open markets
- Own strategy, budget, and reporting by brand and channel from lead through signed agreement
- Build the team, leading 1–2 direct reports
- Manage agency scope, budget, and performance
- Maintain marketing compliance by working with Legal to align franchise advertising with the current FDD
- Work closely with the Chief Development Officer, Legal team, and business stakeholders
Requirements:
- 7+ years in marketing, including 3+ years in franchise development marketing or franchise sales lead generation
- Direct experience with both organic lead generation and the broker or consultant channel
- Record of tying spend to qualified pipeline and signed agreements
- Hands-on skill with paid social, paid search, landing pages, email automation, and a CRM
- Working knowledge of the FDD and franchise advertising rules, including Item 19
- Strong writing and creative judgment across multiple brand voices
- Experience managing direct reports and outside agencies
- Established relationships with franchise consultants and consultant networks (preferred)
- Experience in home services or at a multi-brand franchise platform (preferred)
- Familiarity with EOS or a similar operating system (preferred)
Benefits:
- Equal opportunity employer committed to maintaining an inclusive workplace
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