Head of Demand Generation
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Job Description
Head of Demand Generation driving paid, organic, website, and conversion growth for Easygenerator’s AI-first EdTech authoring platform. Owning pipeline, revenue KPIs, and marketing teams.
Responsibilities:
- Own Easygenerator’s end-to-end demand engine, including paid acquisition, website, SEO/GEO, content, and conversion
- Translate growth targets into priorities and roadmaps
- Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth
- Lead website structure, messaging, UX, landing pages, and CRO
- Partner with PMM on clear, differentiated positioning
- Lead paid acquisition and allocate a €2M+ budget aligned to revenue goals
- Optimize for pipeline and revenue impact with strong attribution visibility
- Build scalable SEO/GEO and intent-based content clusters
- Lead revenue-focused content aligned to the buyer journey and enterprise sales
- Ensure digital design supports differentiation, clarity, and conversion
- Own marketing-sourced pipeline targets and key revenue KPIs
- Build quarterly growth plans and improve funnel bottlenecks
- Lead paid, content, web, and design teams
- Establish scalable processes and experimentation frameworks
- Partner closely with PMM, Revenue, and Leadership
Requirements:
- 5+ years in B2B SaaS digital growth
- 2+ years of team leadership
- Proven pipeline growth experience
- €2M+ budget ownership experience
- Strong expertise in paid acquisition, CRO, and SEO/GEO
- Editorial judgment
- Digital design understanding
- Enterprise sales awareness
- Analytical and commercially driven
- Hands-on experience with AI agents and agentic workflows, such as Claude or other LLM-based tooling
- Ideally designed or shipped systems that automate marketing processes end-to-end
- Preferred: experience in 20M–100M ARR SaaS
- Preferred: international SaaS exposure
- Preferred: close collaboration with PMM and Commercial teams
Benefits:
- Hands-on AI experience and development of a future-proof skillset
- Remote work arrangement
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