Head of Developer Product Marketing
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Job Description
Lead product marketing at Lightning Labs, focusing on strategies to drive developer adoption of bitcoin tools and protocols. Collaborate with teams to craft compelling narratives around technical concepts.
Responsibilities:
- Own and drive Lightning Labs' marketing strategy across product launches, developer campaigns, content, and community engagement.
- Define and create measurable KPIs to ensure efficient resource allocation across the wide variety of potential marketing activities.
- Build and execute go-to-market plans for new product launches and protocol milestones, coordinating across product, engineering, content, and business development.
- Own editorial quality and consistency for external content, from blog posts to social media and launch announcements.
- Shape the broader narrative around Lightning's role in the future of payments, stablecoins, and AI-native commerce.
- Track and report on marketing performance, using data to iterate on what is and isn't working.
- Design and manage AI-assisted content systems, establishing quality standards, brand guidelines, and guardrails that enable scalable, high-quality output.
Requirements:
- 5+ years in product marketing or developer marketing, ideally at a technical platform, API-first company, or developer tools company.
- Strong technical fluency with the ability to understand and clearly communicate complex technical concepts to a developer audience.
- Exceptional writing and editing skills with a high bar for technical accuracy, clarity, and consistency across formats (blog posts, social media, web copy, positioning documents).
- Systems thinker with strong process design skills who builds frameworks and templates that enable others to execute consistently.
- Demonstrated comfort with AI-native workflows, including using AI tools and agents as part of a high-velocity content and marketing operation, while maintaining the human creative judgment, voice, and editorial instinct that makes content resonate rather than just ship.
- Self-directed and comfortable with ambiguity. You can define the work, build the systems, and execute without a playbook.
- Ability to orchestrate content and campaigns across multiple internal stakeholders independently.
Benefits:
- Flexible working hours
- Professional development opportunities
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