Head of Marketing – Growth
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Job Description
Growth Marketing Manager responsible for multi-country eCommerce marketing performance and revenue. Managing acquisition and retention campaigns across various platforms in a fully remote setting.
Responsibilities:
- Build, launch, and optimize campaigns across **Google Search, Shopping, Performance Max, YouTube, Meta, and TikTok**
- Run weekly structured testing on audiences, budgets, creatives, landing pages, and offers
- Maintain clean account structures, naming conventions, governance, and change logs
- Expand into additional channels (Pinterest, Reddit, TV/OTT) only after core platforms are stable and reliably tracked
- Own **Klaviyo** (or equivalent), including campaign calendar, segmentation, and performance reporting
- Build and optimize lifecycle flows: welcome, browse/cart abandonment, post-purchase, winback, upsell, and cross-sell
- Align email creative and messaging with paid media angles and promotional calendars
- Lead a structured creative system: angles → variations → winners → scale
- Write clear briefs for designers, editors, and UGC creators and manage creative rotation
- Collaborate with CRO/Shopify teams to ensure strong alignment between ads, landing pages, and checkout experience
- Replicate winning campaigns across regions with localized adaptations (currency, shipping, language, seasonality)
- Maintain a centralized “winners library” to ensure learnings scale across stores
- Ensure messaging remains compliant with platform and regional policies
- Own performance analysis using **ROAS, MER, CPA, CVR, AOV, LTV, and contribution margin**
- Diagnose funnel performance issues using analytics and customer behavior insights
- Define and manage break-even CPA and ROAS targets by store and product group
- Deliver weekly performance scorecards with clear insights, explanations, and next actions
- Build SOPs, documentation, and checklists to support future delegation
- Coordinate with CRO/Shopify implementers and creative resources to ship improvements weekly
Requirements:
- Hands-on operator who personally manages paid media and email execution
- Proven experience managing **$100k+/month in ad spend** (ideally $200k+) with documented performance results
- Strong understanding of direct-response marketing, human behavior, offers, hooks, and objections
- Advanced analytical skills with the ability to identify what changed, why it changed, and what actions to take
- End-to-end ownership of measurement and tracking (UTMs, GA4 checks, pixels, CAPI, attribution)
- Ability to manage toward **break-even CPA, ROAS, and contribution margin**, not vanity metrics
- Strong communication cadence with weekly planning, reporting, and prioritization
- Must-Have Platform Experience
- Google Ads (Search, Shopping, Performance Max), Merchant Center, and basic product feed management
- YouTube Ads (creative strategy and measurement)
- Meta Ads (testing, scaling, retargeting)
- TikTok Ads (UGC-first testing; creator and Spark Ads workflows are a plus)
- Klaviyo (campaigns, flows, segmentation)
- Nice-to-Have
- Experience scaling **multi-store, international Shopify brands**
- Basic creative skills (Canva or Photoshop) for rapid testing
- Affiliate program management
- Experience testing Pinterest, Reddit, or TV/OTT with strong measurement discipline
- Experience handling platform policy issues and account-risk scenarios
Benefits:
- Competitive compensation in USD.
- Fully remote work.
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