Head of Marketing
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Job Description
Head of Marketing overseeing consumer growth and expansion strategies for Franki. Responsible for leading paid acquisition, lifecycle marketing, and brand growth across multiple markets.
Responsibilities:
- Own Franki’s full consumer growth strategy across paid, product-led growth, lifecycle, brand, and community.
- Lead paid acquisition across Meta, TikTok, Google App Campaigns (UAC), Apple Search Ads, and emerging platforms, with clear accountability for CAC, payback, and cohort quality.
- Design and execute the go-to-market playbook for new city launches, scaling learnings across 25+ markets. With support from CRO, CEO and CPO.
- Build and scale organic and leverageable growth channels including referrals, affiliates, creators, ASO, partnerships, and community-driven loops.
- Co-own product-led growth with Product, defining and prioritizing experiments across onboarding, activation, engagement, referrals, and monetization.
- Own lifecycle marketing across push, email, and in-app messaging to drive activation, repeat usage, and habit formation.
- Establish rigorous analytics, attribution, and measurement in a privacy-constrained environment.
- Define and evolve Franki’s consumer brand positioning and messaging in partnership with Design and Product.
- Build, manage, and develop a multi-disciplinary marketing team across paid, lifecycle, social, creators, and growth.
Requirements:
- Have 8+ years in consumer marketing, with 3+ years leading growth for mobile apps at Seed–Series C companies.
- Have owned real budgets and are accountable for CAC, LTV, retention, and payback.
- Have experience scaling acquisition city by city or market by market, not just nationally from day one.
- Are fluent in paid growth (Meta, TikTok, UAC, Apple Search Ads) and know how to scale without burning quality.
- Have hands-on experience with product-led growth, experimentation, and growth loops.
- Are comfortable operating in a privacy-first world with SKAdNetwork, AdAttributionKit, and imperfect data.
- Can zoom out to define strategy and zoom in to ship, test, and fix things yourself.
- Have built and led teams with clear ownership, operating cadence, and accountability.
Benefits:
- Remote work: Our team works remotely across the US but primarily PST time zone; we travel together several times a year for company kick-offs and mid-year meetings.
- PTO: 15 days per year, plus additional PTO between Christmas and the end of the year (25th Dec - 31st Dec). Additionally, we recognize 11 public holidays per year.
- Medical, Dental & Vision : We cover 100% of Medical, Vision, and Dental insurance costs for employees.
- 401(k)
- Equipment: Computer & technology equipment applicable to your role.
- Monthly Stipend: To help cover some home office expenses.
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