Head of Marketing – YieldMax ETFs
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Job Description
Head of Marketing growing YieldMax ETFs for retail and self-directed investors. Leading brand strategy, digital campaigns, partnerships, content, and compliant investor engagement.
Responsibilities:
- Develop YieldMax’s brand vision and integrated marketing strategy, including positioning, messaging, product launches, and retail investor initiatives
- Lead the marketing team, priorities, budget, resources, and day-to-day execution
- Partner with leadership, product development, sales, portfolio management, legal, and compliance
- Oversee social media, email, SEO, paid media, public relations, influencer campaigns, and investor education
- Lead organic and paid strategies across YouTube, X, TikTok, Instagram, Facebook, LinkedIn, and emerging platforms
- Build relationships with financial influencers, content creators, podcasts, media organizations, and investor communities
- Develop written, graphic, audio, and video content, including fact sheets, infographics, videos, webinars, blogs, and emails
- Manage agencies, media, technology providers, and strategic partners
- Plan investor events, conferences, media interviews, and virtual programs
- Oversee branded merchandise, vendors, procurement, and fulfillment
- Track brand awareness, audience growth, engagement, website activity, campaign performance, fund flows, and assets under management
- Use performance insights to improve marketing effectiveness
- Partner with legal and compliance to meet SEC and FINRA requirements for communications, performance information, distribution messaging, disclosures, and risk statements
Requirements:
- 10+ years of marketing experience, preferably in ETFs, asset management, wealth management, fintech, or financial services
- Significant experience marketing investment products to retail and self-directed investors
- Proven success in brand strategy, integrated campaigns, team leadership, and hands-on execution
- Expertise in social media, digital marketing, paid media, SEO, email, content, public relations, and influencer marketing
- Experience working with financial content creators, media organizations, brokerage platforms, or investor communities
- Familiarity with ETFs, options-income or covered-call strategies, and SEC and FINRA marketing requirements
- Strong communication, analytical, project management, and relationship management skills
- Ability to manage competing priorities, move initiatives forward, and collaborate effectively across teams
- Bachelor’s degree in marketing, communications, business, finance, or a related field
- Preferred: Deep knowledge of the ETF industry and the retail and self-directed investor landscape
- Preferred: Established relationships across financial media, influencer, brokerage, or investor communities
- Preferred: Experience marketing options-income, covered-call, or other differentiated investment strategies
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