Industry Marketing Lead – Franchises
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Industry Marketing Lead driving franchise growth for Pilot through demand generation and strategic marketing initiatives. Collaborating with teams to create industry-specific programs and content.
Responsibilities:
- Drive awareness, demand generation, and revenue growth within the franchise ecosystem
- Develop and execute Pilot's franchise industry marketing strategy
- Build industry-specific messaging and value propositions
- Design and execute integrated campaigns that generate pipeline
- Create content and establish Pilot as a trusted voice in franchise finance
Requirements:
- 7-10+ years of experience in B2B marketing, vertical marketing, product marketing, or demand generation to franchises
- Expertise of franchise economics, franchise operations, and multi-unit business models
- Experience working with franchise associations and industry events
- Experience marketing to franchise businesses, multi-location operators, SMBs, or professional services organizations
Benefits:
- Competitive benefits package including additional wellness benefits
- Flexible vacation/time-off policy
- All federal holidays are observed
- Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
- 401(k) plan
Similar Jobs
Senior Marketing Specialist
Managing marketing projects and developing materials for Crump's business units. Developing marketing plans and strategies while ensuring effective project management and compliance with branding.
Manager, Trade Marketing
Trade Marketing Manager driving brand activations across events and retail for Anheuser-Busch. Responsible for developing plans and executing marketing strategies to enhance brand visibility and sales growth.
Regional Marketing Manager – EMEA
Regional Marketing Manager leading marketing initiatives and driving engagement for Cengage across EMEA. Focused on optimizing campaigns and supporting customer lifecycle processes in the education sector.
Regionale Marketingpartner
Seeking local marketing freelancers to assist with event promotions in Germany's live entertainment sector. Collaboration needed to enhance regional marketing efforts and success rates.
Marketing Associate
Marketing Associate managing email campaigns, social media, and lead generation for LighthouseAI, a regulatory compliance solutions provider.
Solutions Marketing Manager, Data Ecosystems
Data Ecosystem Solutions Marketing Manager executing strategy for Alteryx’s Cloud Data Platform. Collaborating cross-functionally to drive awareness, pipeline, and adoption across key partners in a fast-paced environment.
Regional Marketing Manager – Wide Band Gap, SiC/GaN
Regional Marketing Manager focusing on commercial strategies for GaN and SiC technologies. Engaging with customers and partners to maximize revenue and market share.
Segment Marketing Manager – AR
Segment Marketing Manager responsible for demand generation campaigns for Agency Revolution segment at FMG. Focused on executing marketing strategy and driving awareness and leads in financial services industry.
Marketing Manager
Marketing Manager for Trulieve managing local marketing strategies and collaborating with sales teams. Focused on building brand awareness and driving dispensary purchases.
Associate Manager, Canada Account Marketing
Associate Marketing Manager coordinating retail marketing programs for The North Face's wholesale partners in Canada. Building relationships and ensuring exceptional service alongside strategic campaigns.
Senior Field Marketing Manager
Senior Field Marketing Manager executing high-impact field marketing programs and events for SentiLink's growth. Driving attendance and building relationships in the fintech ecosystem through targeted strategies.
Senior Manager, Integrated Marketing – Global Apparel & Accessories
Sr. Manager leading global integrated marketing strategy for HOKA Apparel & Accessories brand. Collaborating with regional teams to drive brand narratives and local adaptions.
Senior Manager – Omnichannel Marketing, Cardiovascular
Senior Manager of Omnichannel Marketing supporting CV/Repatha initiatives at Amgen. Leading strategic marketing strategies to improve patient engagement and optimize digital presence.
Customer Marketing Manager
Customer Marketing Manager developing marketing programs and advocacy strategies to enhance customer engagement for HR Acuity, a leading employee relations software provider.
Director, Luxury Marketing
Luxury Marketing Director managing luxury marketing strategy and objectives for Coldwell Banker Realty. Collaborating with agents and senior leadership across multiple regions in the United States.
Head of Americas – Field Marketing
Head of Field Marketing at TENEX, managing Americas marketing organization for an AI-native cybersecurity firm. Building and leading marketing strategies to generate pipeline and revenue.
Marketing Coordinator
Marketing Coordinator supporting global marketing initiatives for Ethixbase360. Managing content creation, social media, marketing operations, and collaborative events.
Marketing & Strategy Specialist
Strategy Specialist contributing to marketing and business development at award-winning digital design studio, Plank. Collaborating with teams to deliver exceptional digital experiences with a focus on inclusivity.
Marketing Campaigns and Funnels Lead
Marketing Campaigns & Funnels Lead for Wildix designing and optimizing integrated marketing campaigns and funnels. Collaborating with various teams to drive lead generation and customer engagement.
Email Lifecycle Marketer
Email Lifecycle Marketer at Formula Fig responsible for optimizing customer lifecycle automation in appointments and eCommerce. Key role in enhancing guest engagement and retention.