Junior Media Buyer – Development Path to Senior
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Job Description
Junior Media Buyer managing and scaling lead-generation campaigns for PRIMEST, a German performance marketing agency. Developing toward Senior Media Buyer across Meta, Google, Taboola, and Outbrain.
Responsibilities:
- Manage and optimize campaigns on at least one platform: Meta Ads, Google Ads, Taboola, or Outbrain
- Analyze campaign performance using ROAS, CPA, CPL, and other KPIs
- Identify and implement scaling opportunities
- Turn around underperforming campaigns
- Create, test, and upload creatives
- Work closely with the Creative Team on hooks, advertorials, and landing pages
- Collaborate with the Tech Team on tracking, pixels, and S2S
- Support tracking setup and implementation
- Take independent ownership of campaigns and budgets
- Progress from Junior to independent Senior Media Buyer
Requirements:
- Experience in performance marketing on at least one platform
- Experience actively managing campaigns with significant budgets; benchmark: approximately €1 million in ad spend, though less may be sufficient with a strong skill set
- Proven success in optimizing or turning around campaigns and scaling campaigns
- Strong understanding of numbers, KPIs, and data-driven work
- Experience with creatives, including creation, testing, and uploading
- Basic understanding of tracking, including pixels, events, S2S (server-to-server), and tracking technologies
- Structured and independent working style
- Strong team player
Benefits:
- Work with one of the largest ad-spend portfolios in performance marketing
- Access to numerous projects and verticals, with approximately 30 active topics
- Fast learning curve through experienced Media Buyers, real case studies, and live accounts
- Clear career progression: Junior → Mid → Senior Media Buyer
- High level of ownership and real decision-making authority
- Intensive onboarding
- Direct support from experienced Media Buyers
- Exposure to scaled accounts and real performance strategies
- Training in campaign turnarounds, scaling, and funnel thinking
- Long-term collaboration
- Loyalty and trust
- Ownership mentality
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