LATAM Sales – Business Development Manager
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Job Description
LATAM Sales & Business Development Manager expanding Cricut’s smart cutting machines through distributors, retailers, and eCommerce partners. Managing sales, replenishment, inventory, and regional growth.
Responsibilities:
- Drive sales growth, account management, and business development across key Latin American markets, including Chile and Peru
- Manage and strengthen relationships with existing distributors, retailers, and strategic partners
- Identify, develop, and onboard new distributors, retailers, and commercial partners
- Oversee sales performance, inventory planning, product availability, and sell-in/sell-out execution
- Collaborate with Sales, Marketing, and Operations teams on commercial strategies and promotional initiatives
- Ensure accurate and timely ordering and transfer of goods to retail stores, distribution centers, and eCommerce channels
- Partner with Order Management and EDI teams to process purchase orders accurately and on time
- Provide sales and inventory analyses to manage discontinued products, minimize markdowns, and maintain service level goals
- Address inventory-related issues and provide actionable solutions with cross-functional teams
- Ensure customer purchase orders are executed according to supply chain requirements and minimize chargebacks
- Review and analyze inventory levels of planogram merchandise
- Ensure inventory levels support financial objectives and in-stock goals
- Maintain SKU and vendor parameters in the Automatic Replenishment system
- Develop replenishment tactics for on-trend or highly seasonal categories/items
- Support efforts to revive or exit troubled or down-trending categories
- Review inventory for upcoming sets, exiting products, and new products
- Monitor weekly sales-in and sales-out trends
- Create and manage sell-through forecasts by product line for Mercado Libre marketplaces
- Provide data to monitor future inventory receipts versus the financial plan
- Maintain documentation of replenishment parameter changes and provide weekly updates on inventory issues and metrics
- Build positive working relationships with Sales, Marketing, Operations, and cross-functional teams
- Communicate inventory issues and retail partner impacts proactively
- Manage vendor performance through communication with sales, merchant, and inventory teams
- Use Mercado Libre Fulfillment, Excel, and Power BI
- Support sales, budget, gross margin, and contribution margin objectives
- Reduce overstock, increase inventory productivity, and achieve financial objectives
- Monitor fill rate, in-stocks, inventory turns, stock-to-sales ratios, forecasted financial results, chargebacks, disputes, and on-time PO accuracy
Requirements:
- BS in Business, Finance, Retail, or related field (or equivalent experience)
- Business preferred
- Experience with Mercado Libre, Falabella, Ripley, Paris, Tai Loy, PriceSmart, or other major retail and eCommerce platforms in Chile and Peru
- Advanced proficiency in MS Excel/Access
- 3–5 years of replenishment experience
- Replenishment experience required
- Bilingual in English and Spanish, with strong communication skills in both languages
- Strong analytical and problem-solving skills
- Detail-oriented with excellent organizational abilities
- Effective communicator across teams and functions
- Self-starter with a proactive, "go-getter" mindset
- Strong time management and prioritization skills
- Confident decision-maker with sound judgment
Benefits:
- Full-time employment
- Contract role
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