Lead Generation Manager – E-commerce, Digital Platforms
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Job Description
Lead Generation Manager building outbound GCC e-commerce and digital-platform pipelines for fintech company Pulse iD. Using AI, automation, and personalised outreach to generate qualified commercial opportunities.
Responsibilities:
- Build and continuously expand a targeted pipeline of prospective commercial partners across GCC markets, initially focusing on the UAE and Saudi Arabia
- Identify high-potential e-commerce retailers, travel and booking platforms, hospitality groups, payment service providers, marketplaces, and digital platforms
- Research target accounts, assess commercial potential, and identify relevant decision-makers
- Develop segmented prospect lists based on industry, business characteristics, transaction potential, and commercial opportunity
- Create and execute personalised outbound campaigns via email, LinkedIn, telephone, and other channels in English and Arabic
- Identify opportunities through industry relationships, referral partners, digital agencies, and other prospecting channels
- Follow up with prospects and nurture relationships to generate sales conversations
- Use AI, sales intelligence platforms, and automation tools for research, data enrichment, targeting, personalisation, and outreach efficiency
- Establish signal-based prospecting activities based on business developments and digital commerce activity
- Translate market signals into timely outreach campaigns
- Test tools, techniques, and workflows to improve lead-generation scalability and effectiveness
- Develop or integrate automated prospecting workflows with internal colleagues
- Qualify prospective partners based on commercial potential, transaction volumes, decision-maker access, and customer touchpoint control
- Engage prospects to understand their business and identify opportunities for Encore
- Arrange qualified meetings for the publisher partnerships team with account intelligence and next steps
- Collaborate with sales colleagues to improve lead quality based on opportunity progression feedback
- Participate in initial discovery discussions and support selected commercial opportunities
- Develop and improve Encore’s outbound lead-generation approach
- Identify new target segments, prospecting channels, campaign ideas, and commercial-growth opportunities
- Test outreach messages, approaches, and follow-up sequences
- Maintain accurate account, contact, activity, and opportunity information in the CRM
- Track and report outreach performance, qualified meetings, generated sales opportunities, and pipeline progression
- Align prospecting with sales and marketing priorities, campaigns, events, and regional growth initiatives
- Share market intelligence, competitor insights, objections, and successful approaches with the commercial team
Requirements:
- Typically 4–7+ years of relevant experience in B2B lead generation, outbound sales development, business development, or a similar commercially focused role
- Demonstrated success independently building and developing outbound B2B sales pipelines
- Strong experience using sales intelligence platforms, CRM systems, AI tools, and automation
- Experience developing or improving structured prospecting processes, including account targeting, data enrichment, personalised outreach, and follow-up workflows
- Excellent spoken and written English and Arabic
- Strong business writing skills and ability to create compelling, personalised outreach messages
- Experience prospecting across GCC markets, particularly the UAE and/or Saudi Arabia
- Strong research and analytical capabilities
- Sound commercial judgement and understanding of qualifying opportunities for a business development or partnerships sales team
- Proactive, resourceful, highly organised, and able to work independently and manage multiple initiatives
- Genuine interest in emerging AI technologies and their application to sales development
- Highly advantageous: experience in e-commerce, payments, merchant services, digital platforms, marketplaces, SaaS, affiliate marketing, or performance marketing
- Highly advantageous: experience prospecting to merchants, e-commerce businesses, payment providers, or commercial ecosystem partners
- Highly advantageous: hands-on experience with LinkedIn Sales Navigator, Apollo, Clay, AI assistants, workflow automation platforms, or similar technologies
- Highly advantageous: experience developing account-based outbound campaigns or signal-based prospecting workflows
- Highly advantageous: broader sales experience, including discovery meetings, commercial presentations, or progressing business development opportunities
Benefits:
- Autonomy to introduce ideas, experiment, and shape market approaches
- Work with an international team across the GCC, Asia-Pacific, and other growing markets
- Apply AI, automation, and modern sales development techniques
- Opportunity to help build a new commercial growth engine for an established fintech technology company
- Opportunity to develop a regional prospecting model extendable into new international markets
- Equal-opportunity workplace valuing diverse experiences and perspectives
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