Senior Product Manager – Lead Generation Suite
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Job Description
Senior Product Manager leading lead generation products at HighLevel; focused on strategy, analytics, and user experience.
Responsibilities:
- Establish a long-term strategy for HighLevel's lead generation products, including the Website Builder, Funnel Builder, Tracking Events, and supporting Domains experience. Align the roadmap with customer needs, business goals, and emerging market trends in web creation and analytics.
- Lead discovery, research, requirements, prioritization, execution, and iteration across all lead generation capabilities.
- Conduct user interviews, analyze behavioral data, identify user pain points, and convert insights into clear product requirements and user stories.
- Define event taxonomy, enhance tracking systems, and evolve analytics dashboards to help users understand traffic, conversions, and on-page behavior.
- Improve speed, templates, design flexibility, mobile responsiveness, AI-assisted features, media management, and plugin/widget capabilities across the lead generation products.
- Work on solutions that help agencies scale — bulk actions, reusable components, collaboration capabilities, white-label optimizations, and AI-powered enhancements.
- Define and monitor product metrics such as adoption, activation, conversion events, performance, and engagement. Use data to size opportunities and validate outcomes.
- Own the publish-to-live experience across the lead generation suite: domain search, purchase, and provisioning, with automated DNS and SSL workflows that reduce manual complexity for users.
- Improve domain reliability and transfer workflows, working with registrar APIs (e.g., Cloudflare) to expand TLD support, while ensuring compliance with ICANN and registrar-level requirements.
- Partner closely with engineering, design, data, GTM, and support teams to drive execution, uplift user activation, and deliver high-quality features on schedule.
- Present product plans, progress, and updates. Act as a subject matter expert for lead generation products across internal teams and with customers.
Requirements:
- 6+ years of Product Management experience in SaaS, website builders, marketing tech, analytics platforms, or similar domains.
- Strong understanding of website creation tools, funnel builders, conversion optimization, and digital marketing workflows.
- Familiarity with user behavior tracking (clicks, scrolls, heatmaps, form submissions, media events, etc.) and experience with data pipelines, analytics, or telemetry.
- Experience building LLM-based or AI-driven products and familiarity with evaluation frameworks, monitoring, or instrumentation.
- Strong UX and front-end sensibility, with strong UI/UX sensibilities and the ability to work closely with designers.
- Experience collaborating with engineering teams on complex frontend + backend product builds.
- Exposure to or interest in AI-driven workflows, LLM-powered assistants, and generative UI systems.
- Familiarity with hosting, DNS, or domain infrastructure is a plus.
- Proven ability to drive strategy, prioritize effectively, and deliver with ownership.
- Excellent communication, problem-solving, and stakeholder management skills.
Benefits:
- Health insurance
- Professional development opportunities
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