Lead Partner Marketing Manager
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Job Description
Partner Marketing Manager building measurable demand and pipeline through partners for Oyster’s global employment platform. Owning programs, budget, attribution, and AI-enabled marketing operations.
Responsibilities:
- Design, orchestrate, execute, and measure partner marketing programs across the ecosystem
- Build programs that market to partners, with partners, and through partners
- Protect existing partner commitments during handover while reviewing the portfolio for performance, cost, and strategic fit
- Own and allocate the partner marketing budget, including co-marketing and MDF, and defend investment decisions with return data
- Develop partner segmentation, positioning, messaging, and repeatable operating models
- Create joint programs across partner types, including technology partners
- Enable partners to take Oyster’s message and value proposition to their audiences
- Align Channel, Demand Generation, Product Marketing, Content, Sales, and Revenue Operations around integrated plans
- Establish reporting for partner-sourced pipeline, partner-influenced pipeline, engagement, and program ROI
- Apply AI and automation to improve segmentation, personalization, program development, execution, and insight generation
- Work as a high-autonomy individual contributor with global remit, budget ownership, and direct partnership with the Director of Demand and Growth
Requirements:
- Demonstrated ownership of measurable partner or ecosystem marketing programs from strategy through execution and reporting
- Strong understanding of marketing to, with, and through partners
- Ability to connect marketing activity to sourced or influenced pipeline and explain attribution trade-offs
- Strong cross-functional collaboration across partnerships, channel, marketing, sales, and revenue operations
- Experience managing a program portfolio and making evidence-based choices about what to continue, change, or stop
- Ability to adapt messaging and motions across partner types, incentives, audiences, and regions
- Sound budget judgment and confidence allocating spend against expected return
- AI-native working style, with evidence of rebuilding marketing workflows around AI while managing quality and privacy risks
- Comfort operating independently in a fully remote, asynchronous environment
- Reliable home internet connection
- Fluency in written and spoken English
- Experience in B2B SaaS, HR technology, global employment, or another partner-led ecosystem is nice to have
- Experience marketing with technology partners is nice to have
- Experience building a partner marketing function, measurement model, or operating cadence from an early stage is nice to have
- Familiarity with PRM, marketing automation, CRM, attribution, and analytics tools is nice to have
- Experience supporting global programs across regions and time zones is nice to have
Benefits:
- Offers equity
- Fully remote work from home
- Work from anywhere, subject to authorization and UTC−6 to UTC+3 time-zone range
- 40 days off per year, including holidays and vacation, or more if required locally
- Plumm mental well-being service
- Monthly wellbeing allowance through ThanksBen
- At least three months’ paid parental leave with job protection for up to 12 months or as required locally
- Home-office and laptop equipment stipend
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