Lead Performance Marketer
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Job Description
Lead Performance Marketer responsible for scaling paid marketing efforts for high-ticket products at Argumentorik-Akademie GmbH. Collaborating with cross-functional teams to optimize marketing funnels and achieve KPIs.
Responsibilities:
- Hands-on management of all paid marketing activities on Meta, Google and, where applicable, LinkedIn
- Development and implementation of test and scaling roadmaps (creatives, audiences, funnels, offers)
- Management and optimization of webinar and VSL funnels for high-ticket coaching programs
- Responsibility for core KPIs: CPL, CPA, ROAS, LTV, show-up & closing rates
- Build and maintain a clean tracking setup with Hyros, FunnelCockpit, GoHighLevel
- Briefing and coordination of the creative team and freelancers (editor, designer, copywriter)
- Weekly performance reviews and data-driven recommendations for management
- Identification of new growth levers and continuous funnel optimization
Requirements:
- 3+ years of experience in performance marketing, including experience with high-ticket products or coaching funnels
- Strong understanding of funnel structures, offers and conversion mechanics
- Demonstrable success in scaling profitable paid campaigns
- Confident user of: Meta Ads Manager, Google Ads, Hyros, FunnelCockpit, GoHighLevel, ClickFunnels, ActiveCampaign, WebinarJam/EverWebinar, Calendly, HubSpot, Zapier
- Experience managing freelancers or small teams is a plus
- Analytical thinking, high degree of ownership, solution-oriented working style
- Structured communication — also in a remote setup
- Excellent German and English skills
Benefits:
- Above-average base salary
- Revenue share
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