Lead Product Manager – Behavioural
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Job Description
Lead Product Manager owning YouGov’s behavioural data portfolio. Driving product strategy, partnerships, roadmaps, and commercial success for consumer-insight products.
Responsibilities:
- Own and evolve YouGov's behavioural data portfolio
- Own the full product lifecycle from discovery and validation through launch, optimisation, and retirement
- Identify and evaluate new behavioural data partnerships and opportunities
- Define product requirements, success metrics, and go-to-market plans for new initiatives
- Monitor product performance and KPIs using customer, product, and commercial data
- Partner with commercial teams on packaging, positioning, and adoption
- Develop and maintain the product roadmap with clear deliverables and measurable outcomes
- Build business cases and recommendations for investment and prioritisation decisions
- Identify emerging behavioural data sources, market trends, and customer needs
- Act as subject matter expert for YouGov's behavioural data products
- Build relationships across product, engineering, data science, research, marketing, and commercial teams
- Lead cross-functional delivery while balancing customer needs, business priorities, and technical constraints
- Communicate product strategy, priorities, risks, and trade-offs to stakeholders at all levels
- Partner with senior leadership to shape the future direction of the behavioural data portfolio
- Gather and synthesise customer, market, and competitive insights
- Maintain awareness of behavioural data, market research, consumer insights, privacy regulations, and emerging technologies
- Ensure customer needs remain central to product decisions and roadmap priorities
Requirements:
- Strong product management experience within data, analytics, SaaS, or technology-led environments
- Understanding of behavioural, digital, or consumer data products and their commercial applications
- Experience working with engineering and data science teams to deliver scalable product solutions
- Strong analytical skills with experience using product, customer, and commercial data to support decision-making
- Knowledge of data privacy and governance considerations relevant to data products
- Experience within market research, consumer insights, media measurement, adtech, or related sectors is advantageous
- Strategic thinker with commercial awareness and execution focus
- Strong stakeholder management and influencing skills, including experience working with senior leaders
- Excellent communication skills, able to simplify complex concepts for diverse audiences
- Comfortable operating in fast-paced environments and navigating ambiguity
- Collaborative, customer-focused, and outcome-oriented
- 7-10+ years' experience in product management, including several years operating at a senior or lead level within data products, analytics platforms, or technology businesses
- Proven track record of delivering product roadmaps from concept through launch and ongoing optimisation
- Experience working with global, cross-functional teams and influencing senior stakeholders
- Experience in behavioural data, market research, consumer insights, media measurement, adtech, or related data environments is advantageous
- Degree-level education in Social Science, Data Science, Computer Science, Engineering, or a related discipline
- Recognised internally as a subject matter expert in their field, with a track record of providing thought leadership that has shaped product direction
Benefits:
- Bonus
- Paid vacation, holidays and sick days
- Flexible working arrangement available
- Group medical, dental and vision insurance
- Company-paid life and disability insurance
- Paid parental leave
- 401(k) with company match
- Incentive compensation may be available for certain roles
- Additional benefits may be available for certain roles
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