Lead Product Marketing Manager, B2B
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Job Description
Lead Product Marketing Manager managing end-to-end B2B marketing strategy at Ōura. Collaborating with various teams to drive product positioning and sales enablement for commercial solutions.
Responsibilities:
- Define and own value propositions, positioning, and messaging hierarchies for Oura's commercial offerings — tailored to the buyers, use cases, and outcomes that matter across employers, health plans, digital health providers, government and human performance organizations, and research partners.
- Build and maintain persona and ICP definitions for commercial buyers and key stakeholders — grounding them in segmentation, market research, and direct customer insight.
- Translate complex enterprise capabilities (platform features, integrations, admin and data controls, privacy and security posture) into clear, outcome-driven narratives that resonate with regulated and enterprise buyers.
- Lead GTM strategy and launch planning for commercial motions — including enterprise product milestones and new hardware/software launches as they impact B2B buyers.
- Develop Product Marketing Guides (PMGs) and launch playbooks that serve as the GTM source of truth for Commercial Marketing, Sales, Partner Marketing, Lifecycle, and PR.
- Ensure every launch ladders into broader commercial revenue goals — not one-off moments — and aligns with Oura's strategic B2B priorities.
- Own product positioning, messaging frameworks, value propositions, and proof points that power commercial sales materials, while Commercial Marketing owns sales enablement strategy and asset development.
- Partner with Commercial Marketing and Sales to identify messaging gaps by ICP, vertical, and funnel stage, and provide the product narratives needed to strengthen enablement.
- Lead product-focused trainings for Commercial teams, including launch education and objection-handling guidance to ensure consistent, accurate storytelling in market.
- Drive a continuous voice-of-customer program across commercial verticals to inform both product strategy and GTM.
- Maintain and socialize competitive intelligence across verticals
- Own Market Requirements Documents (MRDs) and serve as the voice of the commercial market into product strategy and roadmap decisions.
- Define PMM success metrics for each launch
- Work with RevOps, Marketing Ops, and Data to ensure PMM inputs are reflected in CRM, ABM, and lifecycle tooling — and close the feedback loop from commercial GTM back into positioning and product.
- Run post-launch retrospectives with Product, Commercial Marketing, Sales, and Comms to continuously sharpen narratives, assets, and GTM mechanics.
- Serve as the single B2B PMM point of contact for the Commercial organization to reduce fragmentation and bring a coherent voice to the commercial story.
- Drive alignment across Product, Commercial, Marketing, RevOps, Comms, Science, and the broader Product Marketing Team, on commercial priorities.
- Maintain a transparent view of PMM work in flight and proactively manage tradeoffs with leadership across PMM and Commercial.
Requirements:
- 10-12 years of product marketing experience, with a meaningful portion in B2B or enterprise contexts — ideally in digital health, health tech, wearables, or a closely adjacent space. Additional experience in consumer PMM, including messaging & positioning and GTM, is also desirable.
- Experience building B2B marketing infrastructure from the ground up. You’ve taken ICP frameworks, enablement systems, and competitive intelligence programs from zero to one and can scale them as we scale.
- Strong written and verbal communication skills. You can present to a CMO, write a pitch deck narrative, and brief a sales team, all with clarity and conviction.
- Healthcare or payer experience is strongly preferred. You understand how regulated buyers evaluate vendors, what proof points matter, and how to navigate trust-sensitive sales environments.
- Multi-vertical fluency. You're ready to flex across employer wellness, government/human performance, research, and digital health partnerships. You can hold multiple buyer contexts in your head at once and translate between them.
- Proven GTM ownership. You've led product launches end-to-end: from strategic positioning and messaging to sales enablement and post-launch measurement. You don't just support launches; you drive them.
- Strong storytelling instincts. You can take complex platform capabilities or clinical evidence and turn them into narratives that land with enterprise buyers, sales teams, and partners alike.
- Cross-functional influence. You've consistently aligned Product, Sales, Marketing, and other partners around a shared commercial strategy. You know how to earn trust and move work forward across functions and levels without relying on formal authority.
- Voice of customer orientation. You've conducted buyer interviews, synthesized market intelligence, and fed that directly into positioning and roadmap decisions.
- Competitive and market intelligence expertise. You don't just track trends; you turn market and competitive insight into strategic differentiation.
Benefits:
- Competitive salary and equity packages
- Health, dental, vision insurance, and mental health resources
- An Oura Ring of your own plus employee discounts for friends & family
- 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
- Paid sick leave and parental leave
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