Product Marketing Lead
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Job Description
Product Marketing Lead positioning Shorthand’s SaaS publishing platform for Australian and New Zealand markets. Driving messaging, launches, sales enablement, and customer-informed growth strategy.
Responsibilities:
- Shape Shorthand’s positioning, segmentation, and core value propositions
- Develop understanding of buyers, users, market, and competitive landscape and codify insights
- Inform pricing, packaging, and monetisation decisions
- Define use cases, messaging frameworks, and proof points for product-led and sales-assisted growth
- Work with customers to understand and compile the value of Shorthand into reusable assets
- Strengthen deal narratives, objection handling, and sales confidence with Sales
- Produce sales enablement materials, including decks, one-pagers, objection-handling tools, and competitive positioning materials
- Lead product and feature launches end-to-end, including strategy, KPIs, narrative, and go-to-market execution
- Ensure consistent messaging across website copy, sales materials, lifecycle communications, and in-product touchpoints
- Collaborate with Product and Design on framing, naming, and introducing features
- Oversee creation and optimisation of product pages
- Feed market insight and customer feedback into product strategy and roadmap discussions
- Report to the VP of Growth & Marketing and collaborate with the CEO, Sales, Marketing, and Product leadership
Requirements:
- Bachelor's degree in marketing, business, journalism, communications, or a related field, or equivalent industry experience
- Ideally 8+ years of experience in product marketing or a closely related role
- Preferably experience in B2B SaaS or technology
- Proven track record shaping positioning, messaging, and go-to-market strategy
- Experience influencing pricing, packaging, or monetisation decisions preferred but not essential
- Success partnering with leadership and Sales, Product, and Marketing teams to influence product, pricing, and GTM decisions
- Outstanding written and verbal communication skills
- Ability to translate complex product concepts into clear, buyer-focused messaging
- Strong experience producing or overseeing sales enablement materials that support revenue outcomes
- Ability to balance strategic thinking with hands-on execution
- Passion for visual storytelling and communicating product value on the web
- Exceptional attention to detail
- Collaborative approach
- Proactive self-starter and resourceful problem solver
- Ability to thrive in a fast-paced, demanding environment
- High intellectual curiosity
- Intrinsic motivation and commitment to high-quality work
- Successful candidate must undergo a reference and criminal background check
- Please use PDF versions for all documents
Benefits:
- Fully remote working
- Flexible hours
- Allowance for a co-working space
- True autonomy and freedom to grow the role
- Opportunity to make a real impact in a growing SaaS company
- Home office setup allowance
- Laptop and any peripherals needed for the job
- Employee Option Plan for all team members
- Health and Wellness fund
- Access to coaching and counselling services
- Paid parental leave
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