Manager – B2B Growth Marketing
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Job Description
B2B Growth Marketing Manager at Farlinium executing marketing programs to drive pipeline growth. Collaborating with sales and optimizing campaigns for a multi-channel marketing engine.
Responsibilities:
- Execute and optimize B2B marketing programs that directly contribute to pipeline generation and progression
- Build, manage, and continuously improve HubSpot workflows, campaigns, lists, and reporting dashboards
- Support lead lifecycle management, including lead capture, scoring, routing, and nurturing
- Partner with sales to align marketing efforts to pipeline goals, account priorities, and follow-up processes
- Plan and support field marketing initiatives (events, partner activations), including pre-, during-, and post-event campaign execution
- Develop and maintain scalable marketing assets (thought leadership, landing pages, campaign frameworks, reporting structures)
- Track, analyze, and report on campaign performance, conversion rates, and pipeline contribution; recommend improvements based on data-driven insights
- Maintain CRM data integrity and marketing operations hygiene to enable accurate reporting and forecasting
- Collaborate with internal stakeholders and external partners to execute campaigns efficiently and consistently.
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 3-6 years of professional experience in B2B marketing (services, SaaS, or partner-driven environment preferred)
- Demonstrated hands-on experience with HubSpot (or similar marketing automation platforms), including campaign execution, workflow management, analytics, and reporting
- Experience executing multi-channel marketing campaigns across field, email, social, SEO, and advertising
- Ability to analyze campaign performance and translate data into actionable improvements
- Strong organizational skills and ability to manage multiple priorities in a fast-paced environment.
- Preferred: Experience supporting enterprise or regulated industry marketing environments
- Preferred: Exposure to partner or co-marketing motions
- Preferred: Familiarity with CRM data management and reporting best practices
- Preferred: Experience supporting sales teams with pipeline-focused marketing initiatives.
Benefits:
- Reasonable accommodations are available to enable individuals with disabilities to perform essential functions.
- Equal Opportunity Employer encouraging applications from U.S. military veterans and transitioning service members.
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