Manager/Sr. Manager, Marketing, Product Marketing
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Job Description
Product Marketing Manager for Dynatron Software connecting product innovation to effective market positioning and messaging. Collaborate across Product, Sales, and Marketing teams to drive growth.
Responsibilities:
- Market & Buyer Intelligence: Develop deep expertise in our buyers, including who they are, how they buy, and the criteria that drive purchasing decisions.
- Positioning & Messaging: Own product positioning and messaging in partnership with Product Management and Corporate Marketing.
- Competitive Intelligence: Maintain a strong understanding of the competitive landscape, including positioning, strengths, and weaknesses.
- Go-to-Market & Product Launches: Lead go-to-market planning for new products and major releases, managing cross-functional execution.
- Sales Enablement: Support sales channels with training, tools, and content that clearly communicate the problems we solve and how to sell our solutions.
- Measurement & Optimization: Assess the effectiveness of product marketing programs and launches, using data to inform improvements.
Requirements:
- 5+ years of B2B product marketing experience, with at least 2 years in enterprise SaaS, and at least one year marketing a solution platform or suite of products
- Proven ability to develop positioning, messaging, and go-to-market strategies that drive growth
- Strong presentation and writing skills, with comfort presenting to senior audiences
- Experience collaborating cross-functionally with Product, Sales, Sales Enablement, and Marketing teams
- Data-driven mindset with experience measuring program effectiveness, win rates, and ROI
- Proficiency with CRM and marketing automation platforms (HubSpot), project management tools (Asana, Notion, Jira), and analytics or competitive intelligence tools
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
- Pragmatic Marketing or PMA certification required
Benefits:
- Comprehensive health, vision, and dental insurance
- Employer-paid short- and long-term disability and life insurance
- 401(k) with competitive company match
- Flexible vacation policy and 11 paid holidays
- Home office setup support
- Ongoing professional development opportunities
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