Manager, Web Experience – Optimization
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Job Description
Web Experience & Optimization Manager owning apexanalytix’s Webflow website for procure-to-pay solutions. Driving CRO, personalization, integrations, analytics, and AI search visibility.
Responsibilities:
- Serve as the single owner of the apexanalytix website in Webflow
- Establish governance, permissions, and a request process for consistent, tracked, on-brand changes
- Manage day-to-day Webflow administration, including page builds, CMS collections, site structure, publishing workflows, and maintenance
- Partner with Demand Generation to turn campaign and channel priorities into web experiences for lead generation
- Run A/B testing programs to improve conversion across key pages and funnels
- Build and manage personalization strategies by audience, account, or campaign source
- Configure and manage AI-driven optimization tools
- Build and maintain audience segments using UTM, geographic, behavioral, CRM, and ABM data
- Manage website integrations with Salesforce, HubSpot, and Claude
- Oversee enhanced match data and outbound data integrations connecting web activity to the marketing and sales stack
- Own reporting on site performance, testing results, and optimization impact
- Use Webflow's MCP integration with Claude to manage site content, collections, and structure through AI-assisted workflows
- Set up and manage prompt tracking and LLM visibility monitoring
- Track citations across LLM responses and monitor AI agent and bot traffic
- Use AI content recommendations to guide content and page strategy
- Act as the internal expert on Webflow capabilities and communicate new features and tools to the team
Requirements:
- Deep, hands-on expertise in Webflow as a platform: CMS, site structure, publishing, and native optimization and personalization tooling
- Working knowledge of conversion rate optimization principles, including A/B testing methodology and audience-based personalization
- Comfort managing integrations between a website and CRM/marketing systems, such as Salesforce and HubSpot
- Understanding of demand generation fundamentals and how web experience supports pipeline
- Ability to bring structure and governance to a system with many stakeholders
- Strong communication skills
- Curiosity about AI-driven search and LLM visibility, and comfort working with AEO/GEO-style tooling
- Independent, ownership-minded, and comfortable being the final word on how the site works
- Proficiency with Webflow, HubSpot, Salesforce, Google Analytics, SEMrush, Wistia, Claude, and Google Data Studio
- 4+ years managing a marketing website
- 2+ years managing Webflow, with direct, current hands-on platform experience
- Experience running CRO programs, including A/B testing and personalization
- Experience building or managing audience segmentation using CRM, ABM, or behavioral data
- Experience with marketing/CRM integrations such as Salesforce and HubSpot
- B2B or enterprise software marketing experience preferred
- Bachelor's degree preferred
Benefits:
- Competitive benefits for the countries that we serve
- BeWell@apex initiative covering Emotional, Physical, Community, Financial, Social, and Intelligence wellness areas
- Strong Mentor Program
- Internal Training Portal
- Education Assistance
- Tuition Assistance
- Certification Assistance
- Remote work (United States)
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