Marketing Consultant – Long-Tail Sales Strategy
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Job Description
Marketing Consultant focused on long-tail sales improvement for a premium game. Collaborating with internal teams to optimize marketing strategies and performance.
Responsibilities:
- Evaluate current marketing and commercial performance and deliver a clear plan to increase long-tail sales
- Audit current marketing efforts, storefront presence, and performance across platforms (Steam, console, etc.)
- Review key sales data and identify trends, drop-off points, and growth opportunities
- Evaluate current pricing, discounting, bundling, and promotional cadence
- Assess game’s positioning, messaging, and competitive landscape
- Identify opportunities for improving store conversion (capsules, trailers, screenshots, tags, descriptions, reviews, etc.)
- Recommend strategies for driving sustained visibility (seasonal events, updates, influencer beats, partnerships, etc.)
- Provide actionable recommendations for improving long-tail discoverability through SEO and platform algorithms
- Deliver a written strategy report and roadmap with prioritized recommendations
- Present findings to the team and support implementation planning as needed
Requirements:
- Proven experience improving long-tail sales for games or premium digital products
- Strong understanding of game marketing across at least one major platform (Steam preferred, but console/mobile experience is also valuable)
- Ability to analyze sales and performance data and translate it into clear marketing actions
- Strong communication skills, with the ability to present findings to a small cross-functional team
- Experience developing actionable go-to-market, relaunch, or lifecycle marketing strategies
- Familiarity with paid and organic marketing channels (store features, newsletters, social media, creators, PR, etc.)
Benefits:
- Flexible schedule
- Remote friendly
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