Marketing Lead
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Job Description
Marketing Lead driving influencer partnerships, GEO/SEO, and bold campaigns for Trigger.dev’s open-source AI infrastructure platform. Owning focused growth channels with budget and autonomy.
Responsibilities:
- Own growth marketing at Trigger.dev
- Expand influencer marketing using tools such as Plug.dev to find, manage, and measure partnerships
- Drive GEO/SEO strategy and execution
- Plan and execute high-impact “big swing” campaigns, such as SF billboards or premium merch sends to YC founders
- Run narrow, targeted paid spend supporting wider campaigns
- Participate in customer support, pull request reviews, and issue creation across the Discord and GitHub communities
- Keep documentation up to date
- Create product-led growth content, including code examples, blog articles, videos, and tweets
Requirements:
- Experience running influencer marketing campaigns end-to-end, from outreach through measurement
- Track record in GEO/SEO or organic growth channels
- Ability to pitch and execute bold, unconventional campaign ideas
- Ability to manage real budget and own campaigns, prioritizing depth on a couple of channels over breadth
- Remote candidates must be within CET to ET timezones (GMT+1:00 to GMT-5:00)
- Experience at an early-stage startup where marketing was the first or only hire
- Portfolio of “big swing” campaigns
- Familiarity with Plug.dev or similar influencer marketplace platforms
- Experience in developer tools or technical/developer-facing products
- UK-based candidates able to join the team in London
- Social media presence
Benefits:
- Generous, transparent compensation and equity
- Async working
- Home office equipment
- 25 days vacation excluding national holidays
- Sick leave
- Generous parental leave
- Annual training budget for books, Audible subscription, or online courses
- Company pension scheme or contributions to a private pension
- 401k contributions
- Real budget and autonomy for marketing campaigns
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