Marketing Manager – China
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Job Description
Marketing Manager/Lead building BiG’s global B2B marketing strategy for Yodo1’s mobile gaming IP licensing and partnerships division. Driving demand generation, thought leadership, and measurable commercial pipeline.
Responsibilities:
- Own and build BiG’s full-funnel marketing strategy, including positioning, demand generation, brand, content, events, and marketing operations
- Define positioning, messaging, target audiences, channel strategy, and marketing roadmap across China and international markets
- Build and improve marketing capabilities, processes, systems, and operating rhythm
- Partner with Business Development and Licensing to generate qualified opportunities and accelerate commercial conversations
- Develop demand-generation strategies and campaigns for game developers, licensors, and partners
- Own content and thought-leadership strategy across LinkedIn, WeChat, webinars, industry media, case studies, customer stories, and other channels
- Develop marketing strategies for ChinaJoy, Gamescom, GDC, webinars, partner announcements, and IP launches
- Identify and develop stories around partnerships, market trends, customer success, IP opportunities, and BiG’s gaming ecosystem position
- Establish KPIs and reporting frameworks for pipeline, lead generation, engagement, brand visibility, and commercial objectives
- Use data to expand, change, automate, or stop activities
- Use AI and automation to redesign workflows, improve output quality and speed, generate leads, and reduce manual work
- Own and optimize the marketing technology stack, including HubSpot, CRM workflows, email automation, landing pages, analytics, and supporting tools
- Build scalable lead-generation and nurturing processes with Business Development
- Coordinate external agencies, freelancers, partners, and internal stakeholders
- Execute critical campaigns, content, pages, communications, or workflows when necessary
- Continuously evaluate and evolve BiG’s marketing function as the business, product offering, and partnerships grow
Requirements:
- 5+ years of experience in B2B marketing, gaming, technology, SaaS, licensing, entertainment, or another relevant sector
- Experience owning marketing strategy, not only executing campaigns designed by others
- Ability to translate commercial or business objectives into marketing priorities, plans, and measurable outcomes
- Experience building or significantly improving a marketing function, capability, process, channel, or program from 0 to 1
- Strong independent judgment and ability to operate with limited structure or predefined processes
- Strong understanding of B2B demand generation, content marketing, lifecycle marketing, brand positioning, and marketing operations
- Experience using HubSpot or equivalent CRM/marketing automation platforms
- Practical experience using AI tools and automation within marketing workflows
- Strong analytical skills and experience defining KPIs, measuring performance, and making data-based prioritization decisions
- Strong project and stakeholder-management skills
- Excellent written and verbal communication skills in English
- Ability to operate effectively across global, distributed teams
- Genuine interest in gaming, entertainment, IP, and technology
- Native Chinese (Mandarin) is a must-have
Benefits:
- Allowance to purchase your own device or equipment
- Variable compensation through the annual bonus program
- Work from anywhere in the world
- Flexible hours
- Unlimited paid time off
- Flexible currency of payment
- Trust and freedom to try, fail, learn fast, and make a real impact
- Career acceleration and growth opportunities
- Direct access to management for pitching ideas
- Energetic, fast-learning, supportive, and diverse global team community
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