Marketing Manager – GTM
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Job Description
Marketing Manager leading go-to-market strategy and execution for Built's Owner, Developer, and General Contractor segment. Shaping market presence and executing integrated campaigns to drive awareness and adoption.
Responsibilities:
- Own the GTM strategy for the OGC segment, identifying priority markets, opportunities, and tactics to accelerate growth
- Partner closely with product, sales, and leadership to align on goals and ensure strong cross-functional execution
- Develop clear, persona-driven messaging that resonates with Owners, Developers, and General Contractors
- Build a differentiated narrative that elevates Built’s value and strengthens our presence in the construction ecosystem
- Lead product and feature launches, from early market validation through full rollout
- Plan and execute integrated marketing campaigns that drive awareness, engagement, and qualified pipeline across channels
- Conduct customer research, competitive analysis, and market listening to inform strategy
- Translate insights into GTM recommendations and influence product roadmap decisions
- Support development of thought leadership, case studies, and customer stories
- Define KPIs for the segment and measure impact across campaigns and channels
- Establish tight feedback loops with sales and product teams to refine messaging and GTM strategy
- Test, learn, and iterate quickly to improve performance and ROI
Requirements:
- 5+ years of experience in B2B SaaS marketing, ideally in product marketing or go-to-market roles
- Strong strategic thinker and storyteller who can turn complex workflows into compelling value propositions
- Skilled at working cross-functionally and influencing without authority
- Thrives in fast-paced, 0→1 or evolving product environments
- Bonus: Familiarity with construction, real estate, fintech, or industrial software
Benefits:
- Health insurance
- 401k with match and expedited vesting
- Uncapped vacation
- Paid family leave
- Learning grant program to support ongoing professional development
- Robust compensation package, including equity in the form of stock options
- Flexible working hours
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