Marketing Manager
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Job Description
Marketing Manager developing and executing marketing campaigns for HorizonAX AI products. Leading initiatives in brand representation and generating qualified leads through various strategies.
Responsibilities:
- Develop and execute marketing campaigns to drive awareness, engagement, and lead generation for HorizonAX products.
- Work closely with the sales and product teams to position Caminosoft as a trusted partner in the enterprise AI ecosystem.
- Design and execute integrated marketing campaigns (digital, content, email, social, events).
- Develop thought leadership content (blogs, whitepapers, case studies, webinars) aligned to HorizonAX Insight’s value proposition.
- Build account-based marketing (ABM) strategies targeting semiconductor, software, legal, healthcare and other firms.
- Drive qualified leads for the sales team through campaigns, events, and partnerships.
- Build and optimize demand generation funnels and track conversion metrics.
- Create compelling sales collateral (pitch decks, brochures, customer stories).
- Represent Caminosoft at industry trade shows, conferences, and customer forums.
- Organize Caminosoft-hosted events, product demos, and customer roundtables.
- Strengthen Caminosoft’s brand positioning through consistent messaging and professional representation.
- Monitor competitors, industry trends, and customer needs to inform product positioning.
- Provide actionable feedback to product and leadership teams.
Requirements:
- MBA or Postgraduate specialization in Marketing / Strategy / Technology Management is a strong plus.
- Exposure to technology or engineering domains (e.g., computer science, electronics, or AI/ML courses) will be an added advantage.
- 5+ years of experience in B2B marketing (enterprise software/AI/technology preferred).
- Proven track record in lead generation, demand generation, and marketing automation tools.
- Strong skills in content creation, digital marketing, and event management.
- Excellent communication and presentation abilities; comfortable representing the company externally.
- Self-starter mindset with ability to work in a fast-paced, entrepreneurial environment.
- Willingness to travel for customer visits, conferences, and trade shows.
- Background check with previous employer and professional reference is a must.
Benefits:
- Competitive salary + performance-based incentives
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