Marketing Manager
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Job Description
Marketing Manager at Hawthorne Residential Partners ensuring effective marketing strategy and brand presence in local markets. Leading to support leasing goals and elevate resident experience across properties.
Responsibilities:
- Brand & Marketing Strategy: Lead, coach, and support a regional team of marketing professionals, providing direction, prioritization, and development.
- Develop and oversee property-level marketing plans aligned with financial goals, market conditions, and performance trends.
- Support new developments, lease-ups, and repositioning efforts with data-informed awareness strategies.
- Partner with Digital, Creative, Customer Experience, and Corporate teams to execute campaigns, initiatives, and brand programs.
- Ensure outreach marketing efforts are strategic, measurable, and aligned with leasing goals.
- Guide development of local partnerships, sponsorships, and co-branded initiatives.
- Analyze property performance data—including leads, tours, conversion, and online performance to identify opportunities and recommend strategic adjustments.
- Monitor competitive positioning and market conditions to proactively adjust marketing strategy.
- Develop and present monthly marketing performance summaries to regional and senior leadership.
- Identify portfolio-wide trends in traffic, lead quality, conversion, and reputation performance.
- Monitor campaign effectiveness across markets and ensure alignment with strategic objectives.
Requirements:
- A business or marketing-related degree or 5+ years' experience in marketing or related fields
- Experience in multifamily, real estate, or hospitality strongly preferred.
- Proficient in Multifamily software platforms (Yardi Voyager, RentCafe, Knock CMS)
- Proficient in Adobe Creative Suite, Microsoft 365
- Proficient in online marketing & analytics platforms (WordPress, Meta, Google Workspace, & Google Analytics)
- Experience with digital forms and email platforms
- Ability to work independently and with a team in a fast-paced environment.
- Comfortable taking a project from concept to completion, including communication with team and vendors.
- Perform work that is routine and organized.
- Present professional appearance.
- Strong attention to detail.
Benefits:
- Enjoy Your Time Off: Start with 22 days of vacation, sick, and personal time
- Make an Impact: Enjoy 16 hours of paid volunteer time annually.
- Recharge & Celebrate: 10 paid holidays + 1 floating holiday of your choice
- 8 hours off to celebrate your birthday
- Future Planning: Company 401(k) match to support your financial goals.
- Financial Wellness Reimbursement: Resources to support your long-term financial health.
- Referral Bonuses: Earn rewards for bringing great talent to the team.
- Exclusive Discounts: Access to savings at over 1 million retailers and Hawthorne guest suite discounts.
- Comprehensive Onboarding: Feel supported and prepared from day one.
- Ongoing Learning: Tailored training programs to help you grow your skills and career.
- Education Reimbursement: We invest in your continued learning.
- Medical & Vision: Comprehensive plans designed for peace of mind.
- Dental Insurance & Life Insurance: 100% company-paid coverage.
- Paid Family Leave: Maternity, paternity, and adoption leave so you can focus on what matters most.
- 24/7/365 Telehealth Access: Connect with doctors anytime, anywhere.
- Wellness Incentives: Earn rewards for taking care of your health.
- Long-Term Disability Plan: Added protection for life’s unexpected moments.
- Leave Bank: Additional paid time off during medical emergencies or natural disasters.
- Fitness Reimbursement: Cash toward your gym or fitness membership.
- Mental Wellness Tools: Free premium health and wellness subscriptions (a $450 value).
- New Parent Perk: One year of free diapers for growing families.*
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