Marketing Operations Specialist
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Job Description
Marketing Operations Specialist supporting day-to-day marketing operations at Fortra. Managing CRM systems and ensuring campaigns are accurately executed.
Responsibilities:
- Crear, actualizar y mantener registros de marketing en CRM (campañas, miembros, campos personalizados, campos de seguimiento)
- Cargar y gestionar listas de leads y contactos, asegurando el formato correcto, el mapeo de campos y la calidad de los datos
- Realizar tareas rutinarias de higiene de datos (eliminación de duplicados, validación, comprobaciones de enriquecimiento básico)
- Apoyar la configuración operativa de campañas de marketing en CRM y herramientas de automatización de marketing
- Crear y mantener estructuras de campaña (campañas padre/hijo, convenciones de nombres, códigos de seguimiento)
- Configurar ajustes de campaña necesarios para informes y atribuciones (estados, tipos de miembros, campos de origen, presupuestos...)
- Configurar y apoyar webinars y eventos virtuales utilizando herramientas como GoToWebinar
Requirements:
- 1-3 años de experiencia en operaciones de marketing, soporte de generación de demanda, coordinación de marketing o análisis de negocios
- Experiencia práctica trabajando con un CRM y/o plataforma de automatización de marketing requerida
- Experiencia en la carga, gestión y validación de listas de leads o contactos requerida
- Excelente dominio del inglés es obligatorio (bilingüe)
- Comprensión básica de campañas de marketing B2B y conceptos del ciclo de vida del lead
- Título universitario o diploma equivalente preferido pero no requerido (Analítica de datos, Sistemas de información, Ingeniería, o campos relacionados...)
Benefits:
- Professional development opportunities
- Work from home
- Flexible working hours
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