Junior Marketing Automation Specialist
Posted 1ds ago
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Job Description
Junior marketing automation specialist supporting email campaigns, Pardot databases, and lifecycle workflows. Helping PatientPoint improve healthcare communication and patient outcomes through digital marketing operations.
Responsibilities:
- Build, test, and deploy email campaigns, including newsletters and one-off sends
- Manage email production, segmentation, and personalization
- Monitor and report on email performance and recommend improvements
- Maintain database cleanliness and list management in Pardot, including deduplication, standardization, segmentation, and data hygiene
- Support data governance standards for accurate and usable lead and contact data
- Build and execute forms and landing pages in Pardot
- Help build and maintain nurture and lifecycle email workflows in Pardot
- Support platform configuration and hygiene under guidance from the Manager, Digital Experience
- Monitor the Pardot–CRM integration and lead scoring model, flagging adjustments for review
- Build and maintain reporting on email performance and database health
Requirements:
- 0–2 years of experience in digital marketing, marketing operations, or a related field; internship experience welcome
- Familiarity with Pardot, HubSpot, Marketo, or a similar marketing automation platform; Pardot experience is a plus, not required
- Comfort working with data in spreadsheets and databases
- Strong attention to detail and organization
- Basic understanding of email marketing best practices, including segmentation, deliverability, and A/B testing
- Bachelor's degree in marketing, communications, business, or equivalent experience is listed as a desired qualification
- Experience with CRM platforms such as Salesforce and understanding how marketing and sales data connect is desired
- Basic HTML/CSS knowledge for email template edits is desired
- WordPress experience is desired
- Exposure to lead scoring or lifecycle marketing concepts is desired
Benefits:
- Competitive compensation
- Flexible time off to recharge
- Hybrid work options
- Mental and emotional wellness resources
- 401K plan
- Comprehensive range of modernized benefits
- Positive and supportive work environment



















