Junior Marketing Automation Specialist

Posted 1ds ago

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Job Description

Junior marketing automation specialist supporting email campaigns, Pardot databases, and lifecycle workflows. Helping PatientPoint improve healthcare communication and patient outcomes through digital marketing operations.

Responsibilities:

  • Build, test, and deploy email campaigns, including newsletters and one-off sends
  • Manage email production, segmentation, and personalization
  • Monitor and report on email performance and recommend improvements
  • Maintain database cleanliness and list management in Pardot, including deduplication, standardization, segmentation, and data hygiene
  • Support data governance standards for accurate and usable lead and contact data
  • Build and execute forms and landing pages in Pardot
  • Help build and maintain nurture and lifecycle email workflows in Pardot
  • Support platform configuration and hygiene under guidance from the Manager, Digital Experience
  • Monitor the Pardot–CRM integration and lead scoring model, flagging adjustments for review
  • Build and maintain reporting on email performance and database health

Requirements:

  • 0–2 years of experience in digital marketing, marketing operations, or a related field; internship experience welcome
  • Familiarity with Pardot, HubSpot, Marketo, or a similar marketing automation platform; Pardot experience is a plus, not required
  • Comfort working with data in spreadsheets and databases
  • Strong attention to detail and organization
  • Basic understanding of email marketing best practices, including segmentation, deliverability, and A/B testing
  • Bachelor's degree in marketing, communications, business, or equivalent experience is listed as a desired qualification
  • Experience with CRM platforms such as Salesforce and understanding how marketing and sales data connect is desired
  • Basic HTML/CSS knowledge for email template edits is desired
  • WordPress experience is desired
  • Exposure to lead scoring or lifecycle marketing concepts is desired

Benefits:

  • Competitive compensation
  • Flexible time off to recharge
  • Hybrid work options
  • Mental and emotional wellness resources
  • 401K plan
  • Comprehensive range of modernized benefits
  • Positive and supportive work environment