Marketing Operations Lead
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Job Description
Marketing Operations Lead building HubSpot automation, campaigns, and reporting for Guidant Power, an electrical safety and engineering services company. Connecting marketing activity to pipeline and revenue.
Responsibilities:
- Manage the day-to-day execution of Guidant's marketing activities
- Establish priorities, schedules, budgets, deliverables, and performance expectations for internal and external resources
- Align marketing activities with company growth objectives, service-line priorities, and sales needs
- Lead implementation and rollout of HubSpot as the marketing automation platform
- Build processes to capture, enrich, score, nurture, and route leads
- Define lead, sales-accepted lead, and NetSuite opportunity workflows
- Create and manage automations, sequences, landing pages, forms, campaigns, segmentation, reporting, and integrations
- Maintain accurate, complete, and usable marketing data
- Develop and manage the marketing plan, campaign calendar, priorities, and budget
- Create and improve email, SEO, paid advertising, event, webinar, and account-based marketing campaigns
- Build dashboards connecting marketing activity and investment to leads, opportunities, pipeline, and revenue
- Manage integrations among marketing automation, NetSuite, the website, and outside data sources
- Lead newly acquired companies' integration into Guidant's marketing strategy, systems, data, processes, and brand
- Coordinate outside agencies, vendors, contractors, and specialists
- Provide consistent reporting and support measurable pipeline growth
Requirements:
- Five or more years of experience in B2B marketing operations, revenue operations, or demand generation
- Two or more years of experience independently owning a marketing operations function or marketing automation platform
- Hands-on experience administering HubSpot
- Experience with HubSpot automations, sequences, landing pages, campaigns, reporting, and integrations
- Experience managing lead processes from initial capture through closed won
- Experience coordinating agencies, vendors, contractors, budgets, and competing priorities
- Strong business judgment connecting marketing decisions to customer needs, sales effectiveness, pipeline, and revenue
- Ability to move between high-level planning and hands-on execution
- Experience in B2B services, industrial markets, engineering, electrical services, or multi-site enterprise sales would be helpful
- Self-directed, practical, feedback-oriented approach
- Ability to manage multiple resources and bring structure to ambiguity
- Ability to build repeatable processes and improve existing systems
- Submit a resume and a response addressing the required questions in no more than 300 words
Benefits:
- Direct exposure to company strategy, sales priorities, investment decisions, acquisitions, and business results
- Access to Shore Capital's marketing cohort and peer group across more than 60 Shore companies
- Access to peers, proven practices, and a broader network of marketing expertise
- Meaningful responsibility
- Professional growth support
- Opportunity for increasing responsibility and broader leadership
- Opportunity to build a career with the company
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