Senior Marketing Automation Specialist

Posted 5hrs ago

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Job Description

Senior Marketing Automation Specialist producing responsive email and push campaigns for APPLY, an Agentic Customer Experience partner. Implementing CRM platform programs, dynamic logic, API calls, QA, and client-facing testing for global brands.

Responsibilities:

  • Produce email templates and push notifications using HTML, CSS, and JavaScript for diverse clients
  • Collaborate with email developers and customer success managers to resolve email deployment issues
  • Participate in email stand-ups to prioritize workload and complete tasks on time
  • Work with client teams on requests, questions, and work-in-progress tasks
  • Ensure emails meet client standards, email marketing best practices, and CAN-SPAM laws
  • Test email messages using tools such as Litmus and Email on Acid
  • Develop CSS styling and implement platform-specific dynamic logic in templates
  • QA and test coding in various marketing platforms with clients
  • Implement programs inside marketing platforms and make mock API calls using tools such as Postman
  • Handle edge cases and filter users into different flows

Requirements:

  • 5+ years of email production and development experience
  • Mastery of HTML and CSS specific to email
  • Proficiency with JSON
  • Understanding of APIs and proficiency making GET and POST calls
  • Understanding of data feeds
  • Understanding of email code structure and responsive coding for different devices
  • Strong email etiquette and ability to communicate with testing, QC, and updates directly with clients
  • Ability to take feedback, clarify it, and make adjustments as needed
  • Platform experience with Iterable, Braze, Klaviyo, Marketo, Simon Data, or Blueshift
  • Knowledge of Liquid, Python, Handlebars, Django, or JINJA
  • Proficiency with Photoshop and Figma

Benefits:

  • Modern tools, systems and approaches
  • Inclusive and safe work environment
  • Generous training budgets and mentorship
  • Agentic AI and strategic upskilling
  • Generous vacation policy
  • Customizable extended health and dental plan
  • Flexible work arrangements
  • Equal opportunity and inclusive workplace