Marketing Specialist
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Job Description
Marketing Specialist driving patient acquisition and brand awareness for telehealth services in rural communities. Managing CRM, campaigns, and content across digital channels.
Responsibilities:
- Manage and optimize HubSpot CRM, including segmentation, workflows, and lead tracking
- Build and maintain marketing automation that supports patient and referral journeys
- Monitor performance and continuously improve conversion across the funnel
- Plan and execute email campaigns from strategy through performance analysis
- Support patient acquisition by scaling lead generation and self-referral channels
- Optimize provider profiles across platforms (e.g., Psychology Today, ZocDoc, Google Business Profile)
- Manage Frontier’s presence across LinkedIn, Facebook, Instagram, and YouTube
- Plan, create, schedule, and analyze content performance
- Support development and execution of a YouTube content strategy
- Write and publish blogs, website content, and digital materials that are clear and accessible
- Create marketing collateral including one-pagers, presentations, and digital assets
- Ensure brand consistency across channels and materials
- Use tools like Canva, Figma, or Adobe Creative Suite to produce clean, professional work
- Coordinate direct mail campaigns and conference logistics
- Support event execution, including materials and follow-up
- Collaborate with internal teams and external vendors to align messaging and execution
- Track and report on marketing performance metrics
- Identify trends, insights, and opportunities for improvement
- Contribute to marketing strategy as Frontier expands into new markets
Requirements:
- 2–5 years of experience in marketing, preferably in healthcare, health tech, or a mission-driven organization
- Experience managing HubSpot or a comparable CRM platform
- Strong writing and editing skills with the ability to simplify complex topics
- Experience managing brand social media accounts
- Competence in basic graphic design for marketing materials
- Familiarity with SEO and content marketing best practices
- Comfort working in a fast-moving, ambiguous environment
- Excellent time management skills with the ability to prioritize numerous tasks through completion
Benefits:
- 100% remote work
- 120 hours of paid vacation
- 40 hours of sick time
- Your birthday off with pay
- 9.5 paid holidays
- 401(k) with company match
- 100% employer-paid employee-only premiums for medical, dental, vision, and accidental insurance
- HSA plan option
- Stock options
- Company-provided equipment
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