Senior Manager, Shopper Marketing
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Job Description
Sr. Manager leading shopper marketing, retail media, and omnichannel activation for Nordic Naturals’ U.S. omega-3 supplement brand. Bridging brand strategy, sales, and retail execution.
Responsibilities:
- Develop the consumer 'path to purchase' brand framework, translating shopper insights and segmentation into actionable, retailer-specific strategies
- Act as the primary Marketing partner to Sales, establishing brand-led retail strategy and tactics
- Collaborate with sales to outline retailer/channel prioritization matrix
- Develop and deploy support playbooks for product launches, distribution expansion, and velocity acceleration
- Build customer-facing materials and selling stories for key retailer meetings
- Design and execute shopper marketing initiatives across brand activations, retailer moments, and seasonal consumer relevance
- Lead conversion strategies across digital and physical retail touchpoints
- Own retail media strategy, investment, and execution across retailer platforms
- Leverage shopper journey insights to drive basket build and new-to-brand consumer acquisition
- Own retail content and PDP strategy, including asset management and optimization on Amazon and .com
- Define and track KPIs across digital and physical activations
- Translate data into retail-specific “Healthspan” storytelling
- Manage budgets to maximize strategic impact
Requirements:
- Ability to initiate marketing-led, strategy-first annual planning processes for retail
- Deep understanding of the Path to Purchase across FDM, Natural, Costco, and E-tail channels
- Proven track record of building internal capabilities to improve sales support and cross-functional alignment
- Previous experience in high-growth VMS (Vitamins, Minerals, Supplements) or consumer-packaged goods (CPG) is highly preferred
- Bachelor’s degree in Marketing, Business, or a related field
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