Associate Marketing Manager
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Job Description
Associate Marketing Manager developing acquisition and product marketing strategies for Cengage, a global education technology company. Managing campaigns, analytics, and cross-functional initiatives.
Responsibilities:
- Develop and implement marketing plans aligned with Cengage's goals
- Collaborate with cross-functional teams to deliver results through alignment
- Analyze market trends and determine strategic opportunities
- Implement and manage innovative marketing strategies
- Support internal and external communications through technology
- Provide effective support to the marketing team to help achieve objectives
Requirements:
- BS or BA in Marketing, Communications, Business, or a related field
- Ability to effectively manage multiple priorities
- Proficiency in market analysis and strategy development
- Self-motivated with a strong focus on responsiveness
- Highly organized with attention to detail
- Outstanding written, verbal, and presentation skills
- Positive, collaborative approach with strong interpersonal skills
- Passion for digital education and positive customer outcomes
- Experience with B2B and B2C marketing
- Ability to lead cross-functional or group projects
- Experience optimizing and automating marketing processes and campaigns
- Multiple years of experience in marketing roles
- Practical experience with eCommerce and online customer acquisition strategies
- Proficiency with Salesforce Pardot, Amplitude, Google Analytics, and WordPress
- Proficiency with Adobe Creative Suite and email service platforms
- Proficiency in Microsoft Office Suite
- Knowledge of government education funding
- Experience delivering campaigns across a variety of marketing channels
- Experience using AI tools to support marketing and other professional functions
- Channel marketing experience
- Product marketing experience
Benefits:
- Discretionary incentive bonus program with a 5% annual individual target (not guaranteed)
- Comprehensive Total Rewards package
- Reasonable accommodations for qualified individuals with disabilities
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