Middle Product Manager
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Job Description
Middle Product Manager at appflame managing product areas from idea to measurable impact. Bringing growth in engagement and monetization for B2C digital products.
Responsibilities:
- Own a key product area — from idea to measurable impact, driving growth in engagement, retention, and monetization
- Turn insights into action — discover user needs, define hypotheses, and translate them into clear product experiments
- Shape the roadmap — prioritize initiatives that balance user delight, trust, and revenue
- Collaborate cross-functionally — work closely with engineers, designers, analysts, and marketing to deliver meaningful results fast
- Lead experiments and A/B tests — validate ideas quickly, learn continuously, and scale what works
- Improve monetization loops — optimize credit usage, paywalls, and bonus mechanics for sustainable revenue growth
Requirements:
- 2+ years of experience in product management within B2C digital products — ideally communication, dating, or social platforms
- Familiarity with global markets (US, UK, Canada, Europe, LATAM) and cultural nuances in user behavior
- A proven track record of moving metrics — you’ve owned and improved KPIs like retention, ARPPU, or conversion
- Strong data literacy — you make decisions based on insights, not opinions (SQL, Tableau, or similar)
- Excellent prioritization and execution skills — you can turn chaos into clear roadmaps and deliver results fast
- Experience in experimentation and A/B testing — you know how to design, run, and interpret experiments
- A growth mindset — you learn fast, challenge assumptions, and care deeply about both product and people
- Knowledge of user acquisition and paid marketing funnels.
- Experience working with communication, dating, or social discovery products at scale will be an advantage.
- Experience with transactional or credit-based models will be a plus
- Leading cross-functional teams or guiding teammates will be a plus
Benefits:
- Powerful social package and fair compensation
- Direct contact with Snapchat, Facebook, Google, Apple, and access to their best practices
- Transparent evaluation of work based on personal performance indicators
- Well-established processes and no barriers to growth within the company
- The ability to implement your ideas, not the feeling of a cog in the system
- Involvement in Ukrainian products that compete with the world's best players
- Meaningful and useful products, created not just for shareholders to earn money
- We provide all conditions for your talents to be fully revealed
- Our loyalty doesn't fade at the end of the working day
- We do not leave our people alone with their problems, neither professional nor personal
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