Paid Ads Manager
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Job Description
Paid Ads Manager optimizing paid advertising campaigns for Argumentorik-Akademie. Focus on achieving maximum output on advertising investment with robust campaign strategies.
Responsibilities:
- Daily management & optimization of paid ad campaigns on Meta, Google and, if applicable, LinkedIn
- Structured A/B testing of creatives, hooks, headlines, audiences and offers
- Building clean campaign architectures (CBO/ABO, audience layering, retargeting stacks)
- Budget allocation & scaling of profitable campaigns across multiple channels
- Tracking setup & attribution with Hyros, Meta Pixel, GA4 and funnel tools
- Daily monitoring of key KPIs: CPL, CPA, ROAS, CTR, CPM, show-up rate
- Weekly reporting with clear, actionable recommendations
- Close collaboration with the creative team to develop high-performing ads
Requirements:
- Minimum 4 years of hands-on experience in paid advertising (Meta & Google Ads required)
- Proven success scaling campaigns with monthly budgets in the five-figure range
- Strong understanding of funnel mechanics & conversion optimization
- Experience with tracking setups (ideally Hyros) and clean attribution
- Confident user of Meta Ads Manager, Google Ads, FunnelCockpit, GoHighLevel, ClickFunnels
- Plus: ActiveCampaign, Zapier, WebinarJam/EverWebinar, Calendly
- Analytical mindset, data-driven working style, ROAS-focused
- Self-directed, structured working style in a remote setup
- Very good German and English language skills
Benefits:
- Fixed salary + revenue share
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