Paid Media Manager
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Job Description
Manager – Paid Media leading performance marketing initiatives. Drive acquisition strategies across global markets for Weekday's clients with data-driven approaches.
Responsibilities:
- Lead and scale performance marketing initiatives across global markets.
- Develop high-impact acquisition strategies, optimizing marketing investments.
- Drive measurable business outcomes across multiple digital advertising platforms.
- Own the end-to-end paid media function—from strategic planning to performance analysis and team leadership.
- Establish robust measurement frameworks using attribution models, incrementality testing, and performance analytics.
- Monitor campaign performance, implement data-driven improvements, and conduct structured A/B testing.
Requirements:
- 6+ years of experience in **Paid Media, Performance Marketing, or Growth Marketing** with a proven track record of managing large-scale digital campaigns.
- Strong expertise in paid advertising platforms including Google Ads, Meta Ads, DV360, Performance Max, Apple Search Ads, and other digital marketing ecosystems.
- Deep understanding of customer acquisition, attribution models, marketing mix modeling, incrementality testing, and full-funnel performance measurement.
- Experience managing substantial advertising budgets while optimizing ROI, ROAS, CAC, LTV, and other key marketing metrics.
- Strong analytical skills with the ability to interpret complex data and convert insights into actionable marketing strategies.
- Hands-on experience with reporting tools, analytics platforms, dashboards, and marketing performance measurement solutions.
- Experience building and managing affiliate marketing or partner acquisition programs.
- Strong stakeholder management, negotiation, communication, and cross-functional collaboration skills.
- Experience leading high-performing teams, mentoring marketing professionals, and driving operational excellence.
- Familiarity with AI-powered marketing tools, automation platforms, and emerging advertising technologies is an added advantage.
- Self-driven, strategic, and execution-focused professional with the ability to thrive in a fast-paced, results-oriented environment.
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