Paid Search Media Buyer, Bilingual English-Spanish
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Job Description
Bilingual Paid Search Media Buyer managing English- and Spanish-language campaigns for a U.S. personal injury law firm. Optimizing search, YouTube, and paid social acquisition performance.
Responsibilities:
- Build, launch, manage, and optimize paid search campaigns in English and Spanish
- Manage Google Ads, Microsoft Ads, Performance Max, YouTube, remarketing, and related campaign types
- Conduct keyword research and write conversion-focused ad copy
- Manage bids, budgets, search terms, match types, and negative keywords
- Monitor campaign performance and improve volume, efficiency, lead quality, and conversion rates
- Develop testing roadmaps for ad copy, landing pages, bidding strategies, audiences, and campaign structures
- Conduct competitor and market research to identify testing, expansion, and growth opportunities
- Improve qualified lead volume, cost per lead, cost per acquisition, lead quality, return on ad spend, and conversion rates
- Analyze performance data to develop budget-allocation recommendations and scaling plans
- Reduce wasted spending and improve account efficiency through ongoing optimization
- Maintain accurate conversion tracking, attribution, campaign reporting, and change documentation
- Connect campaign performance to qualified leads, retained cases, revenue, and other business outcomes
- Prepare recurring performance reports and communicate findings, risks, and recommendations
- Collaborate with Marketing Operations on attribution integrity and reporting accuracy
- Troubleshoot tracking, reporting, lead-routing, and attribution issues
- Support paid social initiatives, primarily through Meta Ads Manager
- Collaborate with paid social media buyers on audience insights, remarketing, and cross-channel testing
- Apply campaign structure, audience development, creative testing, and optimization knowledge across social platforms
- Share performance insights across search and social channels
- Coordinate compliance reviews and ensure campaigns follow approved marketing standards and platform policies
- Collaborate with Marketing Operations, Compliance, Intake, creative resources, and external partners while following established SOPs
- Support landing-page optimization with designers, developers, and marketing stakeholders
- Recommend improvements to lead quality, intake conversion, and overall marketing performance
Requirements:
- Native or near-native Spanish fluency and professional English proficiency, including strong written and verbal communication skills in both languages
- Minimum 2 years of hands-on experience managing and optimizing paid search campaigns
- Proven record of generating measurable business results through paid advertising, supported by specific campaign examples or case studies
- Strong hands-on experience with Google Ads, Performance Max, keyword strategy, campaign optimization, attribution analysis, and performance reporting
- Hands-on experience managing YouTube advertising campaigns, including Demand Gen, Video View, and Reach campaigns
- Hands-on experience supporting or managing paid social campaigns, particularly through Meta Ads Manager
- Experience managing lead-generation campaigns with clear performance accountability
- Strong understanding of keyword targeting, match types, bidding strategies, ad copy testing, search-term management, and account structure
- Experience with landing-page testing and conversion-rate optimization
- Strong understanding of conversion tracking, conversion goals, attribution, Google Tag Manager, and troubleshooting tracking implementations
- Demonstrated ability to effectively use AI tools for research, campaign management, reporting, workflow efficiency, data analysis, troubleshooting, and decision-making while maintaining human oversight and quality control
- Working proficiency with Microsoft Excel and Google Sheets, including filtering, sorting, basic formulas, and performance analysis
- Strong analytical, problem-solving, organizational, and attention-to-detail skills
- Ability to manage multiple campaigns, priorities, and deadlines in a collaborative, fast-paced environment
- Current residence in a Latin American or South American country
- Ability to maintain reliable overlap with U.S. Eastern Time business hours
- Preferred: Experience in legal marketing or another high-intent lead-generation industry
- Preferred: Experience with Microsoft Ads, TikTok Ads, LinkedIn Ads, HubSpot, CallTrackingMetrics, or GA4
- Preferred: Experience managing multi-location or multi-market campaigns
- Preferred: Experience marketing to Hispanic and Spanish-speaking audiences in the United States
- Preferred: Experience managing meaningful monthly paid media budgets and scaling successful campaigns without sacrificing lead quality
Benefits:
- Opportunities to grow and contribute meaningfully
- Dynamic and inclusive work environment
- Team culture that values performance and people
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