Paid Search Strategist, DTC eCommerce
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Job Description
Paid Search Strategist owning Google Ads strategy, buying, attribution, and client relationships for DTC and eCommerce brands. Managing full-funnel growth across Search, Shopping, PMax, feeds, landing pages, and tracking.
Responsibilities:
- Own a set of DTC and eCommerce Google accounts as strategist, buyer, and direct client point of contact
- Manage monthly budgets ranging from $5,000 to well into six figures
- Present results, plans, and reasoning directly to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom audits explaining findings to clients
- Separate brand and non-brand performance and reporting
- Analyze PMax brand and non-brand volume and set appropriate targets
- Audit Google automation, auto-applied recommendations, assets, and sitelinks
- Manage Merchant Center feed hygiene, product titles, disapprovals, promotions, and Shopping/PMax delivery
- Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, or tracking
- Build landing pages, scripts, reporting, and other tools needed to remove account constraints
- Own attribution analysis using NC-CPA, NC-ROAS, and geo holdouts
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrated results involving CPA, ROAS, revenue, and specific changes made
- Experience with Shopping and PMax, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native; already using Claude or an equivalent tool as a working tool
- Ability to build and ship a landing page using Claude or an equivalent tool
- Native or near-native English communication skills
- Ability to explain ideas clearly, sell recommendations, challenge client decisions, and raise problems early
- Skeptical, analytical approach to performance numbers
- Availability for client calls during US Eastern business hours
- Bonus: experience building or operating a Shopify store or running Meta at spend
Benefits:
- Real influence over how Google is run across the agency
- Work on real brands with real budgets
- Aggressive testing and rapid learning
- Trust and autonomy from day one
- Fast feedback
- Opportunity to grow into senior strategy and take on more responsibility
- Strong team retention
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