Paid Search Strategist, DTC eCommerce
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Job Description
Paid Search Strategist owning full-funnel Google Ads growth for DTC eCommerce brands. Managing client relationships, attribution, feeds, tracking, Shopping, and Performance Max.
Responsibilities:
- Own a set of DTC accounts as strategist, buyer, and direct client point of contact
- Manage budgets ranging from $5k/month to well into six figures per month
- Present results, plans, and reasoning directly to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom walkthroughs of account audits
- Manage brand and non-brand activity as separate businesses and report them separately
- Analyze Performance Max to distinguish branded from incremental volume
- Audit Google’s auto-applied recommendations, assets, and sitelinks
- Own Merchant Center hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and Performance Max
- Own tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and resolve bottlenecks involving creative, offer, AOV, landing page, checkout, and tracking
- Build landing pages, scripts, reporting, and other tools needed by accounts
- Optimize toward NC-CPA and NC-ROAS and use geo holdouts to assess incrementality
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrable results involving CPA, ROAS, revenue, and specific changes made
- Experience with Shopping and Performance Max, not only Search
- Fluency across Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native; already using Claude or equivalent as a working tool
- Ability to build and ship a landing page using Claude or equivalent
- Native or near-native English communication skills
- Ability to explain ideas clearly, sell recommendations, push back on clients, and raise problems proactively
- Ability to work US Eastern business hours for client calls
- Bing experience is a nice to have
- Experience building or operating a Shopify store or running Meta at spend is a bonus
Benefits:
- Remote work; can live anywhere worldwide
- Flexible schedule; no time clock
- High autonomy and trust from day one
- Fast feedback
- Opportunities to grow into senior strategy and take on more responsibility
- Work on real DTC and eCommerce brands with substantial budgets
- Aggressive testing and rapid learning
- Build scalable frameworks
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