Paid Social Specialist – Contract
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Paid Social Specialist scaling Meta and LinkedIn acquisition campaigns for TechnologyAdvice’s B2B technology media brands. Optimizing budgets, audiences, creatives, attribution, and lead-generation performance through structured experimentation.
Responsibilities:
- Build, launch, and manage campaigns across Meta, LinkedIn, TikTok, Reddit, Quora, and emerging paid social platforms
- Develop campaign structures aligned with business objectives, audience intent, and platform best practices
- Manage budgets, pacing, bidding strategies, and campaign delivery to maximize performance and ROAS
- Design and execute A/B tests across audiences, creatives, placements, bidding strategies, and campaign objectives
- Continuously optimize campaigns based on performance trends, audience behavior, and business goals
- Explore new targeting approaches, first-party audience strategies, and lookalike audiences to improve lead quality
- Identify opportunities to scale successful campaigns and improve efficiency across underperforming campaigns
- Partner with Paid Media, Creative, Business Intelligence, Engineering, and Marketing teams
- Improve measurement, attribution, creative optimization, and full-funnel lead generation across TechnologyAdvice’s B2B technology brands
Requirements:
- 3–5 years of hands-on experience managing paid social campaigns, particularly Meta Ads and LinkedIn Ads
- Experience managing meaningful advertising budgets and optimizing toward ROAS, qualified leads, pipeline, or revenue
- Strong understanding of campaign structure, audience development, bidding strategies, creative testing, and attribution
- Experience using Google Analytics 4, Looker Studio, Tableau, or similar analytics and reporting platforms
- Experience analyzing campaign data and turning insights into actionable recommendations
- Ability to manage multiple campaigns simultaneously
- Strong communication skills and experience collaborating with cross-functional teams
- Curiosity, adaptability, and passion for continuous learning
- Experience using AI tools or automation to improve marketing workflows is a strong plus
- Experience with TikTok, Reddit, Quora, or additional paid social platforms is preferred but not required
- Availability to work U.S. business hours
- Reliable laptop, stable internet connection, and backup power or connectivity
- Currently authorized to work in India at hire and throughout employment; employer visa sponsorship and support are not provided
- Pre-employment screening required
- Any AI-generated or incomplete application answers will be auto-rejected
Benefits:
- No perks or benefits are included with this contract position
- Remote work
- Company all-hands, team events, Slack communities, learning sessions, and in-person gatherings are described as team collaboration opportunities, not role benefits
Similar Jobs
Paid Social Specialist
Paid Social Specialist scaling acquisition campaigns for TechnologyAdvice’s B2B technology media brands in the Philippines. Managing Meta, LinkedIn, and emerging-platform campaigns through testing, audience strategy, and optimization.
Senior Performance Marketing Manager – SEA Focus, E-commerce
Senior Performance Marketing Manager scaling German D2C and ecommerce brands through profitable Google Ads campaigns. Owning full-funnel strategy, account growth, CRO, and client performance reporting.
Performance Marketing Manager – Search
Performance Marketing Manager optimizing Google and Microsoft SEA campaigns for Kaufland’s international online marketplace. Managing bids, testing campaigns, and converting traffic into sales through KPI-driven analysis.
Paid Media Analyst – Mid-level
Analista de Mídias Pagas gerenciando campanhas digitais para clientes da agência Macfor. Planejando, otimizando e analisando resultados em múltiplas plataformas de publicidade.
Paid Social Specialist – Contractor
Paid Social Specialist optimizing Meta, Reddit, TikTok, and Snap campaigns for Blizzard Entertainment’s video game franchises. Monitoring performance, reporting insights, and managing campaign budgets.
Performance Marketing Specialist
Performance Marketing Specialist managing paid media, email, testing, and analytics for Educate 360’s professional training brands. Optimizing campaigns to drive leads, conversions, and revenue.
Paid Media Specialist
Paid Media Specialist scaling acquisition campaigns for Seeking.com, the world’s largest premium dating platform. Managing multi-channel budgets, tracking, attribution, optimization, and creative testing across the paid-media funnel.
Junior Facebook Ads Specialist
Junior Facebook Ads Specialist supporting Meta campaign execution and analysis for STERRY, a growth agency driving crowdfunding and e-commerce revenue. Coordinating creative, media buying, and PR/KOL teams across international markets.
Facebook Ads Specialist
Facebook Ads Specialist optimizing Meta campaigns for STERRY, a growth marketing agency powering crowdfunding and e-commerce revenue. Analyzing performance, testing creatives, auditing competitors, and coordinating media buying, creative, and PR/KOL teams.
Paid Media Specialist
Paid Media Specialist managing Google and Meta advertising campaigns for e-commerce clients. Creating AI-assisted ad assets, analyzing performance, and optimizing campaigns from launch through conversion.
Associate, Paid Search Media
Paid search associate managing Google Ads, grants, conversion tracking, and SEO for RKD Group, a nonprofit direct-response marketing agency. Optimizing campaigns to drive targeted traffic and ROI.
Data Conversion Specialist
Data Conversion Specialist migrating critical business data for STÜWE, a mechanical-components and braking-systems manufacturer. Managing ETL, data quality, mapping, validation, and migration documentation remotely.
Senior PPC Specialist
Senior PPC Specialist owning Google Ads, Local Services Ads, and Meta campaigns for a U.S. home services marketing agency. Optimizing ROAS, lead quality, and booked-job performance across client accounts.
Paid Media Specialist
Paid Media Specialist optimizing Google Ads, Meta, and programmatic campaigns for technical performance marketing agency In Marketing We Trust. Managing budgets, testing, analysis, and client delivery remotely across APAC time zones.
Demand Generation Manager, HubSpot
Demand Generation Manager leading HubSpot, paid media, and analytics for Instructional Empowerment. Driving qualified leads and pipeline growth to improve teaching and learning nationwide.
Campaign and Marketing Operations Manager
Campaign and Marketing Operations Manager scaling campaigns, ABM, attribution, and GTM systems for Cornelis Networks’ AI and HPC networking solutions. Partnering with marketing and sales to accelerate pipeline growth.
Associate Buyer, Paid Social
Associate Paid Social Buyer supporting Fanatics Casino's paid social campaigns. Monitoring performance, creative testing, budgets, and compliance for Fanatics' online betting and gaming platform.
Director of Demand Generation
Demand generation director driving acquisition and revenue for MISUMI Americas’ digital manufacturing platform. Owning multi-channel programs, funnel optimization, KPI measurement, and sales alignment.
Senior Performance Marketing Manager – SEA/PPC
Senior Performance Marketing Manager (SEA/PPC) — remote. Manage client accounts, design paid-media strategies and drive tracking and automation improvements.
Senior Performance Marketing Manager – SEA/PPC
Senior Performance Marketing (SEA/PPC) Manager at MAI Marketing, driving data-driven marketing strategies. Collaborating across platforms to optimize paid media performance and enhancing client accounts.