Paid Social Specialist
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Job Description
Data-driven Paid Social Specialist for an elite digital agency managing high-budget paid social campaigns across Meta and TikTok. Seeking agile professional to optimize customer acquisition strategies.
Responsibilities:
- Build and execute full-funnel paid social strategies across Meta and TikTok, with a strong emphasis on efficient customer acquisition and conversion.
- Own day-to-day management of high-budget campaigns ($80K+ monthly spend), including prospecting, retargeting, and Advantage+/Smart+ initiatives.
- Develop audience segmentation, lookalikes, and interest/behavioral targeting; partner with creative teams to brief, test, and iterate on thumb-stopping social-native creative.
- Creative Testing & Iteration: Design and run structured creative tests (hooks, formats, UGC, video vs. static) to improve CTR, CVR, and CPA, and continuously feed winning insights back into production.
- Performance Analysis & Reporting: Monitor campaign performance, build reports, and surface actionable insights to improve efficiency and scale.
- Budget Management: Allocate and optimize budgets across platforms and campaigns to maximize return on ad spend (ROAS) and conversion volume.
- Pixel & Conversion Tracking: Ensure robust tracking via the Meta Pixel/Conversions API and TikTok Pixel/Events API, and partner on attribution and measurement.
- Platform Innovation: Stay on top of Meta and TikTok updates, automation features, and beta opportunities to drive competitive advantage. Expand into Pinterest and Reddit where they unlock incremental growth.
Requirements:
- 2+ years of hands-on experience managing paid social campaigns on Meta (Facebook/Instagram) and TikTok in an agency or high growth environments.
- Proven experience managing $80K+ monthly paid social budgets
- Strong track record of driving performance against acquisition and conversion metrics (CPA, ROAS, CPL, CAC)
- Deep understanding of Meta Ads Manager and TikTok Ads Manager (campaign structure, audiences, Advantage+/Smart+, bidding strategies)
- Experience with conversion tracking and server-side events (Meta Pixel & Conversions API, TikTok Pixel & Events API) and analytics platforms (GA4, etc.)
- Strong creative instincts and experience partnering with creative teams to test and scale social-native ad creative
- Strong analytical mindset with the ability to turn data into actionable insights
- High attention to detail and ability to manage multiple campaigns simultaneously
- Excellent communication and collaboration skills
- Experience with Pinterest and/or Reddit advertising is a nice to have
Benefits:
- **Salary:** $3,000 + (PLUS) per month (depending on experience).
- **Contract Type:** Direct independent contractor relationship.
- **Unlimited PTO** to support a strong work-life balance.
- **Year-End Break:** Paid **company-wide break from December 24 to January 2** to refresh for the new year.
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