Paid Social Specialist
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Job Description
Paid Social Specialist scaling acquisition campaigns for TechnologyAdvice’s B2B technology media brands in the Philippines. Managing Meta, LinkedIn, and emerging-platform campaigns through testing, audience strategy, and optimization.
Responsibilities:
- Build, launch, and manage campaigns across Meta, LinkedIn, TikTok, Reddit, Quora, and emerging paid social platforms
- Develop campaign structures aligned with business objectives, audience intent, and platform best practices
- Manage budgets, pacing, bidding strategies, and campaign delivery to maximize performance and ROAS
- Design and execute A/B tests across audiences, creatives, placements, bidding strategies, and campaign objectives
- Continuously optimize campaigns based on performance trends, audience behavior, and business goals
- Explore new targeting approaches, first-party audience strategies, and lookalike audiences to improve lead quality
- Identify opportunities to scale successful campaigns and improve efficiency in underperforming campaigns
- Partner with Paid Media, Creative, Business Intelligence, Engineering, and Marketing teams
- Help scale paid social programs and improve measurement, attribution, and creative optimization
Requirements:
- 3–5 years of hands-on paid social campaign management experience, particularly with Meta Ads and LinkedIn Ads
- Experience managing meaningful advertising budgets and optimizing toward ROAS, qualified leads, pipeline, or revenue
- Strong understanding of campaign structure, audience development, bidding strategies, creative testing, and attribution
- Experience with Google Analytics 4, Looker Studio, Tableau, or similar analytics and reporting platforms
- Experience analyzing campaign data and turning insights into actionable recommendations
- Ability to manage multiple campaigns simultaneously
- Strong communication skills and cross-functional collaboration experience
- Curiosity, adaptability, and passion for continuous learning
- Experience using AI tools or automation to improve marketing workflows is a strong plus
- Experience with TikTok, Reddit, Quora, or additional paid social platforms is preferred but not required
- Reliable laptop, stable internet connection, and backup power or connectivity
- Currently authorized to work in the Philippines at hire and throughout employment
- Successful completion of pre-employment screening
Benefits:
- Mentorship programs
- Leadership academies
- Opportunities to shape company culture and DEI initiatives
- Flex Fridays, allowing a full or half day off on Fridays within a 40-hour week
- Remote-first work from home
- 14 days of annual paid time off
- Philippine government-declared holidays
- 5 additional paid time-off days after 1 year
- Philippine statutory benefits: SSS, PhilHealth, and HDMF
- Corporate HMO Plan upon completion of two months of tenure
- Monthly rice subsidy
- Headspace app access
- Bonus for presenting in the monthly speaker series
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